What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Includes Product Enhancements
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Contact Database
Dynamic Content
Content Authoring
SPAM Compliance
A/B Testing
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Breadth of Features
Business Value Created
Ease of Implementation
Ease of Customization
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.7
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Customer Relationship Management - Midmarket
Score 8.4
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Customer Relationship Management - Small Business
Score 7.7
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ActiveCampaign Reviews
Claudia D.
- Role: C-Level
- Industry: Other
- Involvement: Initial Implementation
Submitted Jul 2021
Awesome for Email Automations.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Automation is more well defined.
What is your favorite aspect of this product?
Automations and templates savings.
What do you dislike most about this product?
The design aspect, wish we had more freedom.
What recommendations would you give to someone considering this product?
If you work for a company that has a lot of eblasts for different departments, this is the email program fo you. the Automation is brilliant.
Pros
- Unique Features
- Caring
- Respectful
- Client Friendly Policies
Niiveth M.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jul 2021
Feature Rich, but Editor Could Do Better
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It is extremely extremely feature rich. It allows us to use one product/tool to fulfill multiple needs.
What is your favorite aspect of this product?
The conversations widget that you can embed to your website is robust and works well.
What do you dislike most about this product?
The email editor can struggle when you're trying to draft a long or image rich email. It sometimes starts lagging and the control+z feature bugs out sometimes. But, for the price and the features you get- its very easy to overlook the shortcomings.
What recommendations would you give to someone considering this product?
Follow the spam recommendations and ensure that your email passes the spam test. It is an extremely robust feature that is reliable.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Lisa L.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Jul 2021
Great tool for our small non-profit!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Active Campaign makes my job of creating monthly emails so easy. I love that templates are available and easily customized for my needs. Whenever I have had a question, I have utilized the chat and received professional help quickly.
What is your favorite aspect of this product?
I can keep a clean, active email list as well as lists that are used one time. I can connect with students, parents, and educators and bring them the information in a clean, clear way through email.
What do you dislike most about this product?
My only dislike is me and not you. I need to take more time to learn all that Active Campaign is capable of. I know I could be doing so much more with your product.
What recommendations would you give to someone considering this product?
Give it a try, you'll be pleased!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
