In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
1
Since last award
92 Plan to Renew
4
Since last award
81 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Transparent
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Activity and Workflow Management
Sales Management
Marketing Management
Collaboration
Customer Service Management
Lead Management
Analytics and Reporting
Telephony and Call Center Management
Quote Contract and Proposal
Account and Contact Management
Mobile
Vendor Capability Ratings
Availability and Quality of Training
Ease of Implementation
Breadth of Features
Ease of Customization
Ease of IT Administration
Ease of Data Integration
Product Strategy and Rate of Improvement
Business Value Created
Quality of Features
Vendor Support
Usability and Intuitiveness
Also Featured in...
Email Marketing
Score 9.0
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2B
Score 8.9
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2C
Score 8.9
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Midmarket
Score 8.1
View ActiveCampaign in this category (opens in a new tab)
Sales Engagement Platforms
Score 8.0
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Mohammad Ismail H.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2023
Great Product But Pricey
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Lead Scoring
What is your favorite aspect of this product?
Flawless Campaign Drip
What do you dislike most about this product?
Cost of operating the software
What recommendations would you give to someone considering this product?
Anyone can consider who is providing service and lead gen business.
Pros
- Enables Productivity
- Saves Time
- Includes Product Enhancements
- Continually Improving Product
Please tell us why you think this review should be flagged.
Mark R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2022
Great product, good combo for CRM/Email
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It has CRM and an Email marketing functionality and they work well together
What is your favorite aspect of this product?
The CRM is my favourite aspect - good for marketing and sales depts
What do you dislike most about this product?
Nothing really, it is a very good product and I am happy with it
What recommendations would you give to someone considering this product?
Look at the size of your database closely and ensure you count up every single name you want to include and have permission to use.
Pros
- Enables Productivity
- Unique Features
- Effective Service
- Fair
Please tell us why you think this review should be flagged.
Chikaike E.
- Role: Human Resources
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2022
Fantastic Product!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The Software Has Great Content Authoring and Campaign Management
What is your favorite aspect of this product?
Usability is great Clean UI/UX Email Templates are amazing
What do you dislike most about this product?
The layouts can be edgy
What recommendations would you give to someone considering this product?
This platform is vital for sales engagement. It also provides a great function for email marketing.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Respectful
Please tell us why you think this review should be flagged.
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