In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
1
Since last award
92 Plan to Renew
4
Since last award
81 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Transparent
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Activity and Workflow Management
Sales Management
Marketing Management
Collaboration
Customer Service Management
Lead Management
Analytics and Reporting
Telephony and Call Center Management
Quote Contract and Proposal
Account and Contact Management
Mobile
Vendor Capability Ratings
Availability and Quality of Training
Ease of Implementation
Breadth of Features
Ease of Customization
Ease of IT Administration
Ease of Data Integration
Product Strategy and Rate of Improvement
Business Value Created
Quality of Features
Vendor Support
Usability and Intuitiveness
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Customer Relationship Management - Midmarket
Score 8.1
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Sales Engagement Platforms
Score 8.0
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ActiveCampaign Reviews
Tim W.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2024
Fragile Product Design Resulted in Lost Revenue
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Cost was a factor, it's less expensive than HubSpot.
What is your favorite aspect of this product?
Email automations for new contacts allows them to get more information from us with no manual intervention.
What do you dislike most about this product?
Active Campaign has an extremely fragile design in their automations which caused my company to lose $10,000's in potential revenue. I created an online form, which website visiters can fill out to get more information (or a trial) from our company. This is a major source of high quality customer leads. By simply making a slight change of wording to a form option , the entire automation broke, which we did not realize for 6+ months. There was no warning and nothing in the user guide indicating a problem. Companies were requesting information from us and we were never notified because of the broken automation.
What recommendations would you give to someone considering this product?
I can no longer recommend AC because of the fragile design. If you are a small business relying on email automations, you are taking a risk with Active Campaign. The lost revenue due to AC would have easily paid for a competitor like Hub Spot. The pipeline feature is not very user friendly, and if you expect people to be in the system regularly, the slowness will frustrate user adoption. Be careful.
Pros
- Transparent
- Security Protects
- Helps Innovate
- Acts with Integrity
Cons
- Less Reliable
- Less Effective Service
- Vendor Friendly Policies
Please tell us why you think this review should be flagged.
Arj s.
- Role: Human Resources
- Industry: Food and Beverage
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2025
effiecient, updated and costly
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
i guess its efficient AI Personalized features
What is your favorite aspect of this product?
the favorite aspect of this software is that it made easy and efficient workflow with increased client participation. Client engagement made sales much better and this is all happening with help of software
What do you dislike most about this product?
it is common complain with this software which is little high pricing. it is little complex in its some of features not all of them but some are very detailed and Stergiou
What recommendations would you give to someone considering this product?
its some very helpful features made it hit in the sales but pricing skills it s buzz.... pricing should be manageable even for basic skill level.
Pros
- Respectful
- Helps Innovate
- Reliable
- Performance Enhancing
Cons
- Under Delivered
Please tell us why you think this review should be flagged.
Mantesh C.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Sep 2025
The Best Powerful & Scalable Email Marketing Tool
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Active Campaign differentiates itself from other email marketing platforms like Mailchimp, Zoho, etc.. This tool having through its advanced automation (AI) capabilities, integrated with any CRM, and omnichannel engagement tools. The marketing automation is simply easy to set up. This tool is cost-effective.
What is your favorite aspect of this product?
My favorite part of ActiveCampaign is its automation capabilities. It allows me to create really personalized and sophisticated customer journeys without having to manually manage every step.
What do you dislike most about this product?
The thing I like the least about ActiveCampaign is its learning curve. There’s so much functionality, and while that’s great, it can be overwhelming at first.
What recommendations would you give to someone considering this product?
I would definitely recommend ActiveCampaign if you’re looking for a robust, scalable solution for your marketing and sales processes.
Pros
- Continually Improving Product
- Enables Productivity
- Efficient Service
- Inspires Innovation
Please tell us why you think this review should be flagged.
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