What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
94 Plan to Renew
80 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Enables Productivity
- Friendly Negotiation
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Activity and Workflow Management
Sales Management
Marketing Management
Customer Service Management
Collaboration
Analytics and Reporting
Telephony and Call Center Management
Quote Contract and Proposal
Account and Contact Management
Lead Management
Mobile
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Ease of Customization
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Quality of Features
Business Value Created
Ease of Data Integration
Vendor Support
Usability and Intuitiveness
Also Featured in...
Email Marketing
Score 8.9
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Marketing Automation - B2B
Score 8.7
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Marketing Automation - B2C
Score 8.7
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Customer Relationship Management - Midmarket
Score 8.2
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Sales Engagement Platforms
Score 7.9
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ActiveCampaign Reviews
Mantesh C.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Sep 2025
The Best Powerful & Scalable Email Marketing Tool
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Active Campaign differentiates itself from other email marketing platforms like Mailchimp, Zoho, etc.. This tool having through its advanced automation (AI) capabilities, integrated with any CRM, and omnichannel engagement tools. The marketing automation is simply easy to set up. This tool is cost-effective.
What is your favorite aspect of this product?
My favorite part of ActiveCampaign is its automation capabilities. It allows me to create really personalized and sophisticated customer journeys without having to manually manage every step.
What do you dislike most about this product?
The thing I like the least about ActiveCampaign is its learning curve. There’s so much functionality, and while that’s great, it can be overwhelming at first.
What recommendations would you give to someone considering this product?
I would definitely recommend ActiveCampaign if you’re looking for a robust, scalable solution for your marketing and sales processes.
Pros
- Continually Improving Product
- Enables Productivity
- Efficient Service
- Inspires Innovation
Please tell us why you think this review should be flagged.
Ogheneochuko I.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2025
Powerful CRM
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Yes, ActiveCampaign gives you easy-to-build, visual automations that adapt to your customer’s journey—more flexible and smarter than most tools out there. It just works the way you think.
What is your favorite aspect of this product?
My favorite aspect of ActiveCampaign is its automation builder. It's visual, intuitive, and incredibly powerful. You can create smart, personalized customer journeys without needing a tech background. It’s like having your marketing on autopilot!
What do you dislike most about this product?
No, I dint dislike anything about ActiveCampaign
What recommendations would you give to someone considering this product?
Start Simple! Don’t get overwhelmed by all the features, begin with a few key automations (like a welcome series or abandoned cart) and build from there.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Linet N.
- Role: Operations
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Oct 2024
User friendly
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Its marketing automation capabilities for a range of marketing tasks
What is your favorite aspect of this product?
Has a wide array of features for different sizes of organization
What do you dislike most about this product?
Due to wide array of features, the interface can be a challenge
What recommendations would you give to someone considering this product?
It can cater for small to large organizations with a variety of resources
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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