What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
96 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Enables Productivity
- Friendly Negotiation
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Activity and Workflow Management
Sales Management
Marketing Management
Customer Service Management
Collaboration
Analytics and Reporting
Telephony and Call Center Management
Quote Contract and Proposal
Lead Management
Account and Contact Management
Mobile
Vendor Capability Ratings
Ease of Customization
Availability and Quality of Training
Ease of Implementation
Product Strategy and Rate of Improvement
Ease of IT Administration
Business Value Created
Usability and Intuitiveness
Breadth of Features
Quality of Features
Ease of Data Integration
Vendor Support
Also Featured in...
Email Marketing
Score 8.9
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Marketing Automation - B2B
Score 8.7
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Marketing Automation - B2C
Score 8.7
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Sales Engagement Platforms
Score 7.9
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Customer Relationship Management - Small Business
Score 7.9
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Bruno G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2025
ActiveCampaign improves your entire CRM process
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
This alternative is especially suitable for companies that need to establish automations and end-to-end workflows for both emails and SMS text messages, offers quality customer service, ensuring that any queries or issues are resolved efficiently, and its performance is true to what is promised, providing users with the confidence that the tools they use operate as described, allowing organizations to optimize their communication and marketing processes, ensuring that every interaction with their customers is effective and well managed, in a business world where agility and accuracy are needed, this platform achieves them.
What is your favorite aspect of this product?
They provide robust tools for automation and contact relationship management, allowing me to effectively connect with my audience, present offers and monitor their reactions and activities, in essence these features are precisely what one would want and anticipate when using a high quality customer relationship management (CRM) system, plus, the ability to personalize communication and segment audiences based on their behavior and preferences offers significant added value, something that not only enhances the customer experience, but also optimizes marketing efforts, allowing companies to tailor their strategies more effectively.
What do you dislike most about this product?
I have been using ActiveCampaign for a while, and while the service itself is satisfactory and meets expectations of it, I have noticed that the new pricing structure does not seem to be aligned with current market trends, this desynchronization can create uncertainty among users, as costs may not reflect the real value offered compared to other available alternatives, and in an environment where competition is intense and companies seek to maximize their return on investment, it is crucial that rates are competitive and fair, thus ensuring customer loyalty and attracting new users.
What recommendations would you give to someone considering this product?
I have recommended this service to numerous people, and they have agreed that it is extremely intuitive, simple to learn and extremely agile, in fact, I can set up a complete email funnel in as little as 30 minutes, without encountering any difficulties in the process, this tool stands out especially for those looking to operate quickly and efficiently, allowing both beginners and more experienced users to take full advantage of its functionalities without a lengthy learning curve, also this ease of use not only saves time, but also allows users to focus on strategy and creativity, rather than dealing with complicated technical processes.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Linet N.
- Role: Operations
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Oct 2024
User friendly
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Its marketing automation capabilities for a range of marketing tasks
What is your favorite aspect of this product?
Has a wide array of features for different sizes of organization
What do you dislike most about this product?
Due to wide array of features, the interface can be a challenge
What recommendations would you give to someone considering this product?
It can cater for small to large organizations with a variety of resources
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Sharon A.
- Role: Information Technology
- Industry: Retail
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2024
Affordable pricing
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Affordability and scalability
What is your favorite aspect of this product?
Greater customer support team who responds to both technical and sales inquiries
What do you dislike most about this product?
Limited templates for customizing email campaigns
What recommendations would you give to someone considering this product?
It's affordable and favours small businesses to use the solution
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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