Customer Intelligence
Top Google Analytics Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

8.8

Composite
Score

+90

Emotional
Footprint

262

Reviews

Best Alternatives and Competitors to Google Analytics

Compare how Google Analytics stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

HubSpot

HubSpot Sales Hub

9.0

Composite
Score

+95

Emotional
Footprint

82

Reviews

Reviews Say

Compared to Google Analytics, HubSpot Sales Hub is:

More Innovative

More Caring

Easier to Implement

Better at Training

Easier to Use

Better at Support

Semrush

Semrush

8.9

Composite
Score

+94

Emotional
Footprint

77

Reviews

Reviews Say

Compared to Google Analytics, Semrush is:

More Innovative

More Caring

More Inspiring

Easier to Implement

More Respectful

Better at Support

Google

Looker

8.7

Composite
Score

+91

Emotional
Footprint

61

Reviews

Reviews Say

Compared to Google Analytics, Looker is:

More Caring

Better at Support

More Efficient

Easier to Customize

More Respectful

Harder to Use

Adobe Systems

Adobe Analytics

8.1

Composite
Score

+89

Emotional
Footprint

56

Reviews

Reviews Say

Compared to Google Analytics, Adobe Analytics is:

Better at Support

More Innovative

More Respectful

Easier to Customize

Less Reliable

Less Transparent

Graphext

Graphext

8.1

Composite
Score

+98

Emotional
Footprint

30

Reviews

Reviews Say

Compared to Google Analytics, Graphext is:

Better at Support

More Innovative

Easier to Use

Better at Training

More Efficient

More Inspiring

Microsoft Corporation

Dynamics 365 Customer Insights

7.9

Composite
Score

+91

Emotional
Footprint

36

Reviews

Reviews Say

Compared to Google Analytics, Dynamics 365 Customer Insights is:

More Caring

More Innovative

Better at Support

More Efficient

More Transparent

Worse at Training

Audiense Ltd

Audiense Insights

7.8

Composite
Score

+96

Emotional
Footprint

23

Reviews

Reviews Say

Compared to Google Analytics, Audiense Insights is:

More Transparent

More Innovative

More Reliable

More Caring

Worse at Integrating

Harder to Customize

People Pattern

People Pattern

7.7

Composite
Score

+96

Emotional
Footprint

35

Reviews

Reviews Say

Compared to Google Analytics, People Pattern is:

More Caring

More Innovative

More Inspiring

Harder to Use

Worse at Training

Harder to Implement

Qualtrics

Qualtrics XM for Strategy & Research

7.6

Composite
Score

+81

Emotional
Footprint

33

Reviews

Reviews Say

Compared to Google Analytics, Qualtrics XM for Strategy & Research is:

Easier to Implement

Easier to Use

Less Efficient

Less Transparent

Less Inspiring

Less Caring

Salesforce.com Inc

Tableau CRM Analytics

7.6

Composite
Score

+87

Emotional
Footprint

36

Reviews

Reviews Say

Compared to Google Analytics, Tableau CRM Analytics is:

More Caring

Better at Training

Less Efficient

Less Transparent

Less Inspiring

Harder to Implement

Oracle

Oracle Unity Customer Data Platform

7.6

Composite
Score

+90

Emotional
Footprint

31

Reviews

Reviews Say

Compared to Google Analytics, Oracle Unity Customer Data Platform is:

Worse at Training

Less Reliable

Harder to Use

Harder to Implement

Worse at Integrating

Less Innovative

SAP

SAP Analytics Cloud

7.3

Composite
Score

+89

Emotional
Footprint

32

Reviews

Reviews Say

Compared to Google Analytics, SAP Analytics Cloud is:

Easier to Use

More Caring

Less Inspiring

Less Reliable

Worse at Training

Worse at Support

Most Popular Google Analytics Comparisons