What is Qualtrics XM for Strategy & Research?
Bring quantitative and qualitative research to life, build an iconic brand, and design products people crave. Qualtrics helps organizations detect emerging market trends, design winning strategies, and make informed decisions that covert prospects into customers.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+81 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Qualtrics XM for Strategy & Research?
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Includes Product Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Audience Demographics
Data Visualization
Real Time Workflow Automation
Conversion Analysis
API Framework
Customer Journey Modelling
Predictive Analytics
Anomaly Detection
Cross Channel Attribution Analysis
Metadata Management
Vendor Capability Ratings
Ease of Implementation
Breadth of Features
Ease of Customization
Usability and Intuitiveness
Business Value Created
Quality of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Qualtrics XM for Strategy & Research Reviews
Jasvinder S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2025
Powerful analytics and integrations, but costly
Likeliness to Recommend
What differentiates Qualtrics XM for Strategy & Research from other similar products?
Qualtrics CoreXM excels with advanced analytics, AI-driven insights, customizable surveys, seamless integrations, and robust scalability for enterprise feedback
What is your favorite aspect of this product?
The AI-powered analytics and seamless integrations of Qualtrics CoreXM enable actionable insights, making it ideal for data-driven decision-making
What do you dislike most about this product?
Qualtrics CoreXM can be expensive for small businesses, with a steep learning curve for beginners and limited offline survey capabilities
What recommendations would you give to someone considering this product?
Assess needs, start with a trial, budget carefully, train your team, leverage integrations, and ensure scalability for growth
Pros
- Helps Innovate
- Continually Improving Product
- Caring
- Includes Product Enhancements
Cons
- Vendor's Interest First
Please tell us why you think this review should be flagged.
Michaël Z.
- Role: Consultant
- Industry: Education
- Involvement: End User of Application
Submitted Jan 2025
Qualtrics is a great tool to build surveys in!
Likeliness to Recommend
What differentiates Qualtrics XM for Strategy & Research from other similar products?
I think Qualtrics is having a nice and intuitive user interface. I used it during my academic career
What is your favorite aspect of this product?
I really liked the visual view on the flow of a survey including all validation rules and directions. They made the survey flow very clear to me
What do you dislike most about this product?
Sometimes it was not always clear what it meant if the tool was giving error messages of some survey steps not being set up properly
What recommendations would you give to someone considering this product?
I would recommend to first have a clear plan on what kind of survey you want to build. Put it on paper first, having a blueprint will definitely help setting up qualtrics
Pros
- Respectful
- Helps Innovate
- Enables Productivity
- Trustworthy
Cons
- Commodity Features
- Under Delivered
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Lucia G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2025
It speeds up the process of creating surveys
Likeliness to Recommend
What differentiates Qualtrics XM for Strategy & Research from other similar products?
The responsibility that the technical team has to resolve queries about the platform, I also like that it can connect with different applications, this allows me to export the data from the generated reports to different platforms that I complement with my market research analysis. This survey platform has been very solid with respect to having a positive reaction with clients when I need to collect how satisfied they are with the attention that my organization provides, having a solid platform like this allows me to have good feedback by not complicating the process of filling out question forms for users.
What is your favorite aspect of this product?
I like this platform for its professional user interface design, especially in the way the questions asked to users are organized. Templates can also be generated which do not require many changes to be able to be launched in a market study that has similar objectives in the collection of key data. The reports are very flexible, quite customized reports can be generated with respect to the information that you want to quantify based on the needs of the market research that needs to be applied. Qualtrics technical support is very active in responding, I have had several problems and doubts, and these have been satisfactorily covered.
What do you dislike most about this product?
The radical change that the transformation of this platform had made me lose some time to be able to adapt to the new interface. It was very cumbersome to go through this whole process again when we had already been using the previous interface for some time, since they applied many changes from one day to the next, without the ability to open previous demonstrations to users who have already used this platform for a long time. The service had a price increase and it has caused a significant impact within my organization. It seems that Qualtrics is not interested in applying changes gradually.
What recommendations would you give to someone considering this product?
This platform can become simple or complex according to the needs of your organization, so carefully analyze the price you want to pay that best fits your budget, especially due to the price increase this platform has had lately. On the other hand, this platform is very powerful for forms and surveys that allow the analysis of the market you want to focus on. I have not been able to find a better tool that is more complete than this one, it is very reliable and scalable in all senses.
Pros
- Security Protects
- Continually Improving Product
- Reliable
- Enables Productivity
Cons
- Less Efficient Service
Please tell us why you think this review should be flagged.
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