Customer Intelligence
Top Google Analytics Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

8.8

Composite
Score

+90

Emotional
Footprint

234

Reviews

Best Alternatives and Competitors to Google Analytics

Compare how Google Analytics stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

HubSpot

HubSpot Sales Hub

9.0

Composite
Score

+94

Emotional
Footprint

76

Reviews

Reviews Say

Compared to Google Analytics, HubSpot Sales Hub is:

More Innovative

Easier to Implement

Better at Training

More Caring

Better at Support

Easier to Use

Semrush

Semrush

8.9

Composite
Score

+94

Emotional
Footprint

68

Reviews

Reviews Say

Compared to Google Analytics, Semrush is:

More Innovative

More Reliable

More Caring

More Inspiring

Easier to Implement

More Efficient

Google

Looker

8.7

Composite
Score

+91

Emotional
Footprint

52

Reviews

Reviews Say

Compared to Google Analytics, Looker is:

More Caring

Better at Support

Easier to Customize

More Transparent

More Efficient

Less Inspiring

Adobe Systems

Adobe Analytics

8.2

Composite
Score

+91

Emotional
Footprint

51

Reviews

Reviews Say

Compared to Google Analytics, Adobe Analytics is:

Better at Support

More Innovative

More Respectful

Easier to Customize

More Caring

Less Efficient

Graphext

Graphext

8.1

Composite
Score

+98

Emotional
Footprint

27

Reviews

Reviews Say

Compared to Google Analytics, Graphext is:

More Innovative

Better at Support

Better at Training

More Inspiring

More Efficient

More Reliable

SAP

SAP Analytics Cloud

8.0

Composite
Score

+87

Emotional
Footprint

32

Reviews

Reviews Say

Compared to Google Analytics, SAP Analytics Cloud is:

Less Inspiring

Less Reliable

Worse at Support

Worse at Training

Less Efficient

Harder to Customize

Qualtrics

Qualtrics Strategy & Research

7.9

Composite
Score

+81

Emotional
Footprint

33

Reviews

Reviews Say

Compared to Google Analytics, Qualtrics Strategy & Research is:

Easier to Implement

Easier to Use

Better at Training

Less Efficient

Less Transparent

Less Caring

Microsoft Corporation

Dynamics 365 Customer Insights

7.9

Composite
Score

+91

Emotional
Footprint

35

Reviews

Reviews Say

Compared to Google Analytics, Dynamics 365 Customer Insights is:

More Innovative

More Transparent

More Caring

More Efficient

Better at Support

Worse at Training

Salesforce.com Inc

Tableau CRM Analytics

7.8

Composite
Score

+86

Emotional
Footprint

35

Reviews

Reviews Say

Compared to Google Analytics, Tableau CRM Analytics is:

Better at Training

Less Efficient

Less Transparent

Less Inspiring

Less Innovative

Harder to Implement

Oracle

Oracle Unity Customer Data Platform

7.5

Composite
Score

+87

Emotional
Footprint

26

Reviews

Reviews Say

Compared to Google Analytics, Oracle Unity Customer Data Platform is:

Less Reliable

Less Caring

Worse at Training

Harder to Use

Harder to Implement

Less Respectful

Audiense Ltd

Audiense Insights

7.4

Composite
Score

+93

Emotional
Footprint

17

Reviews

Reviews Say

Compared to Google Analytics, Audiense Insights is:

More Transparent

More Reliable

More Innovative

Worse at Integrating

Less Caring

Harder to Use

People Pattern

People Pattern

7.3

Composite
Score

+94

Emotional
Footprint

28

Reviews

Reviews Say

Compared to Google Analytics, People Pattern is:

More Caring

More Innovative

More Inspiring

Worse at Training

Harder to Use

Harder to Implement

Precisely

PlaceIQ

6.9

Composite
Score

+77

Emotional
Footprint

18

Reviews

Reviews Say

Compared to Google Analytics, PlaceIQ is:

Easier to Implement

Less Efficient

Less Reliable

Less Caring

Worse at Training

Less Respectful

Most Popular Google Analytics Comparisons