Top Google Analytics Alternatives and Competitors
Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Common Features
Audience Segmentation | Audience Demographics | Conversion Analysis | Customer Journey Modelling | Cross Channel Attribution Analysis | Predictive Analytics | Anomaly Detection | Real Time Workflow Automation | Data Visualization | Metadata Management | API Framework
8.8
Composite
Score
+91
Emotional
Footprint
231
Reviews
Best Alternatives and Competitors to Google Analytics
Compare how Google Analytics stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.
HubSpot
HubSpot Sales Hub
8.9
Composite
Score
+93
Emotional
Footprint
76
Reviews
Reviews Say
Compared to Google Analytics, HubSpot Sales Hub is:
More Innovative
Easier to Implement
Better at Training
Better at Support
Easier to Use
More Respectful
Easy-to-adopt sales software that leverages AI to build pipelines and close deals. Hubspot Sales Hub eliminates friction by bringing all your tools and data together on one easy-to-use, powerful CRM platform your whole team will love. Sales Hub empowers sales teams to index on quality over quantity. It equips them with both the connected tools they need to regain productivity and the context they need to deepen customer connections.
Semrush
Semrush
8.9
Composite
Score
+94
Emotional
Footprint
68
Reviews
Reviews Say
Compared to Google Analytics, Semrush is:
More Innovative
More Reliable
More Caring
More Inspiring
Easier to Implement
More Efficient
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Looker
8.5
Composite
Score
+90
Emotional
Footprint
48
Reviews
Reviews Say
Compared to Google Analytics, Looker is:
More Caring
Better at Support
More Efficient
Less Inspiring
Less Innovative
Less Reliable
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Adobe Systems
Adobe Analytics
8.2
Composite
Score
+91
Emotional
Footprint
51
Reviews
Reviews Say
Compared to Google Analytics, Adobe Analytics is:
Better at Support
More Respectful
More Innovative
Easier to Customize
Less Efficient
Less Reliable
Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.
Graphext
Graphext
8.1
Composite
Score
+98
Emotional
Footprint
27
Reviews
Reviews Say
Compared to Google Analytics, Graphext is:
More Innovative
Better at Support
Better at Training
More Inspiring
More Efficient
Easier to Use
Graphext is an advanced analytics solution to help businesses make better decisions based on data. Graphext is a no-code data science tool for the modern data stack. Graphext takes you beyond the limitations of dashboards, offers an ease-of-use that notebooks can't match, and enables you to create explainable predictive models in a flash.
SAP
SAP Analytics Cloud
8.0
Composite
Score
+87
Emotional
Footprint
32
Reviews
Reviews Say
Compared to Google Analytics, SAP Analytics Cloud is:
Less Inspiring
Less Reliable
Worse at Support
Worse at Training
Less Efficient
Harder to Customize
A single solution for business intelligence and collaborative planning, enhanced with the power of predictive analytics and machine learning technology. SAP Analytics Cloud delivers all the analytics capabilities you need – business intelligence (BI), planning, and predictive analytics – in a single solution. Harness the latest technologies and give everyone in your organization the ability to discover actionable insights in real time.
Qualtrics
Qualtrics Strategy & Research
7.9
Composite
Score
+82
Emotional
Footprint
33
Reviews
Reviews Say
Compared to Google Analytics, Qualtrics Strategy & Research is:
Easier to Implement
Easier to Use
Less Efficient
Less Transparent
Less Caring
Less Inspiring
Bring quantitative and qualitative research to life, build an iconic brand, and design products people crave. Qualtrics helps organizations detect emerging market trends, design winning strategies, and make informed decisions that covert prospects into customers.
Microsoft Corporation
Dynamics 365 Customer Insights
7.9
Composite
Score
+91
Emotional
Footprint
35
Reviews
Reviews Say
Compared to Google Analytics, Dynamics 365 Customer Insights is:
More Innovative
More Caring
More Efficient
Better at Support
Worse at Training
Harder to Implement
Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.
Salesforce.com Inc
Tableau CRM Analytics
7.8
Composite
Score
+86
Emotional
Footprint
35
Reviews
Reviews Say
Compared to Google Analytics, Tableau CRM Analytics is:
Better at Training
Less Efficient
Less Transparent
Less Inspiring
Less Innovative
Harder to Implement
Discover the story your data has to tell. CRM Analytics (formerly Tableau CRM) empowers your Salesforce CRM users with actionable insights and AI-driven analytics right in their workflow. Find patterns and experience actionable insights specific to your business, and infuse them into every process. Drive better outcomes with a full understanding of what happened, why it happened, and what you should do next, right in the flow of your work. It’s a complete intelligence experience built for Salesforce.
People Pattern
People Pattern
7.4
Composite
Score
+89
Emotional
Footprint
21
Reviews
Reviews Say
Compared to Google Analytics, People Pattern is:
More Caring
Better at Integrating
Less Reliable
Less Transparent
Less Efficient
Harder to Implement
People Pattern is a Software as a Service platform that supplies meaningful Audience Insights to the world’s biggest brands. Via semi-supervised machine-learned algorithms and natural language processing, People Pattern turns vast, messy public expression into actionable persona sets, helping brands gain an edge in the race to win, retain and serve customers. People allows you to find, understand and activate quality customers.
Oracle
Oracle Unity Customer Data Platform
7.2
Composite
Score
+80
Emotional
Footprint
21
Reviews
Reviews Say
Compared to Google Analytics, Oracle Unity Customer Data Platform is:
Less Reliable
Less Caring
Less Respectful
Less Inspiring
Less Efficient
Less Transparent
Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform applies machine learning to prescribe the best next action within any existing business processes.
Precisely
PlaceIQ
6.9
Composite
Score
+77
Emotional
Footprint
18
Reviews
Reviews Say
Compared to Google Analytics, PlaceIQ is:
Easier to Implement
Less Efficient
Less Reliable
Less Caring
Less Respectful
Worse at Training
PlaceIQ’s proprietary platform taps into the powerful location and movement data generated by these devices. By leveraging dynamic creative to reach unique audiences, brands are able to understand consumers and reach them at the right times with relevant messages, and measuring resulting actions through our first-of-its-kind foot traffic measurement.
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