Website Analytics
Top Hotjar Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

8.3

Composite
Score

+91

Emotional
Footprint

47

Reviews

Best Alternatives and Competitors to Hotjar

Compare how Hotjar stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

HubSpot

HubSpot Marketing Hub

8.9

Composite
Score

+93

Emotional
Footprint

154

Reviews

Reviews Say

Compared to Hotjar, HubSpot Marketing Hub is:

More Respectful

More Reliable

More Efficient

Worse at Support

Harder to Use

Worse at Integrating

Google

Google Analytics

8.9

Composite
Score

+92

Emotional
Footprint

974

Reviews

Reviews Say

Compared to Hotjar, Google Analytics is:

More Respectful

More Reliable

Worse at Support

Harder to Use

Less Transparent

Worse at Integrating

Matomo

Matomo

8.8

Composite
Score

+92

Emotional
Footprint

43

Reviews

Reviews Say

Compared to Hotjar, Matomo is:

More Respectful

Easier to Implement

Harder to Use

Less Inspiring

Less Caring

Less Transparent

Semrush

Semrush

8.8

Composite
Score

+91

Emotional
Footprint

147

Reviews

Reviews Say

Compared to Hotjar, Semrush is:

More Respectful

Worse at Support

Less Transparent

Harder to Use

Worse at Integrating

Worse at Training

Adobe Systems

Adobe Analytics

8.7

Composite
Score

+93

Emotional
Footprint

120

Reviews

Reviews Say

Compared to Hotjar, Adobe Analytics is:

More Respectful

More Efficient

More Caring

Harder to Use

Worse at Support

Less Transparent

Amplitude

Amplitude Analytics

8.3

Composite
Score

+92

Emotional
Footprint

35

Reviews

Reviews Say

Compared to Hotjar, Amplitude Analytics is:

More Respectful

More Reliable

Less Inspiring

Less Innovative

Harder to Customize

Worse at Integrating

Mouseflow

Mouseflow

8.0

Composite
Score

+91

Emotional
Footprint

44

Reviews

Reviews Say

Compared to Hotjar, Mouseflow is:

More Respectful

More Efficient

More Reliable

Easier to Implement

Less Innovative

Worse at Integrating

Mixpanel

Mixpanel

7.9

Composite
Score

+92

Emotional
Footprint

33

Reviews

Reviews Say

Compared to Hotjar, Mixpanel is:

More Respectful

More Transparent

More Efficient

Worse at Support

Harder to Customize

Harder to Use

Siteimprove

Siteimprove

7.8

Composite
Score

+99

Emotional
Footprint

16

Reviews

Reviews Say

Compared to Hotjar, Siteimprove is:

More Respectful

More Efficient

More Reliable

More Inspiring

More Caring

Worse at Integrating

Wix.com

Wix Analytics

7.8

Composite
Score

+93

Emotional
Footprint

17

Reviews

Reviews Say

Compared to Hotjar, Wix Analytics is:

More Caring

Harder to Use

Worse at Integrating

Worse at Support

Worse at Training

Harder to Implement

Heap, Inc.

Heap

7.3

Composite
Score

+84

Emotional
Footprint

23

Reviews

Reviews Say

Compared to Hotjar, Heap is:

More Respectful

Harder to Use

Less Transparent

Less Innovative

Less Reliable

Worse at Training

Most Popular Hotjar Comparisons