Home > Awards > Social Media Management - Enterprise

Emotional Footprint Awards 2024

Social Media Management - Enterprise


SoftwareReviews names Sendible, Buffer, Agorapulse, Hootsuite Social Media Management Enterprise, Emplifi Social Marketing Cloud, and HubSpot Marketing Hub (Social) as Social Media Management - Enterprise Emotional Footprint Award Winners.


View Category

Social Media Management - Enterprise

Emotional Footprint Awards

SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.

Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

Read The In-Depth Report

See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.

Download Now

30+ pages

Measuring Emotional Footprint

Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:

% of Positive Reviews - % of Negative Reviews

For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.

Emotional Footprint Leaders


Sendible

Sendible

Manage social networks, schedule messages, engage your audiences, and measure ROI right from one, easy-to-use dashboard.

9.3

CX Score

CX
Score

+96

Net Emotional Footprint

Net Emotional
Footprint

89

Value Index

VALUE INDEX

0% Negative 96% Positive
Badge Winner
61Reviews

AgoraPulse

Agorapulse

Agorapulse is an affordable social media dashboard that helps businesses and agencies easily publish content and manage their most important conversations on their social networks. Agorapules allows you to stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools.

9.1

CX Score

CX
Score

+95

Net Emotional Footprint

Net Emotional
Footprint

85

Value Index

VALUE INDEX

0% Negative 95% Positive
Badge Winner
64Reviews

HubSpot

HubSpot Marketing Hub (Social)

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

9.0

CX Score

CX
Score

+90

Net Emotional Footprint

Net Emotional
Footprint

86

Value Index

VALUE INDEX

2% Negative 92% Positive
Badge Winner
89Reviews

Buffer Inc

Buffer

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

9.0

CX Score

CX
Score

+90

Net Emotional Footprint

Net Emotional
Footprint

86

Value Index

VALUE INDEX

2% Negative 92% Positive
Badge Winner
116Reviews

HootSuite

Hootsuite Social Media Management Enterprise

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.

8.9

CX Score

CX
Score

+89

Net Emotional Footprint

Net Emotional
Footprint

86

Value Index

VALUE INDEX

2% Negative 91% Positive
Badge Winner
158Reviews

Emplifi

Emplifi Social Marketing Cloud

From managing a multi-channel strategy to analyzing trends and optimizing performance, Emplifi’s social media marketing tools will enable your brand to amplify meaningful experiences at scale.

8.9

CX Score

CX
Score

+92

Net Emotional Footprint

Net Emotional
Footprint

86

Value Index

VALUE INDEX

1% Negative 93% Positive
Badge Winner
40Reviews

Other Evaluated Vendors


Sprout Social

Sprout Social Enterprise

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.

8.7

CX Score

CX
Score

+86

Net Emotional Footprint

Net Emotional
Footprint

83

Value Index

VALUE INDEX

2% Negative 88% Positive
98Reviews

Khoros

Khoros Social Media Management

Your customers expect a seamless experience. Use the Khoros platform (formerly Spredfast + Lithium) to deliver an all-ways connected experience your customers deserve.

8.5

CX Score

CX
Score

+90

Net Emotional Footprint

Net Emotional
Footprint

85

Value Index

VALUE INDEX

2% Negative 92% Positive
49Reviews

Brandwatch, Inc.

Brandwatch

Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.

7.8

CX Score

CX
Score

+84

Net Emotional Footprint

Net Emotional
Footprint

83

Value Index

VALUE INDEX

3% Negative 87% Positive
32Reviews

Meltwater Group

Meltwater

Gain an experienced partner who will introduce you to what’s ahead, not behind. We were the first to introduce digital media monitoring, and now we’re the first to apply AI-driven media intelligence.

7.8

CX Score

CX
Score

+80

Net Emotional Footprint

Net Emotional
Footprint

81

Value Index

VALUE INDEX

6% Negative 86% Positive
90Reviews

Sprinklr

Sprinklr Social

With Sprinklr Social, you can deliver a positive experience that’s true to your brand - no matter where your customers are digitally - from a single, unified platform.

7.5

CX Score

CX
Score

+78

Net Emotional Footprint

Net Emotional
Footprint

78

Value Index

VALUE INDEX

5% Negative 83% Positive
60Reviews

For the full list of vendors in this space, click here.

Contact Us

* Starred fields are required

Or, email us at hello@softwarereviews.com