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Emotional Footprint Awards 2022

Social Media Management - Enterprise


SoftwareReviews names Agorapulse, Khoros Marketing, and Hootsuite Social Media Management Enterprise as Social Media Management - Enterprise Emotional Footprint Award Winners.


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Social Media Management - Enterprise

Emotional Footprint Awards

SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.

Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

Read The In-Depth Report

See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.

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30+ pages

Measuring Emotional Footprint

Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:

% of Positive Reviews - % of Negative Reviews

For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.

Emotional Footprint Leaders


Khoros

Khoros Marketing

Your customers expect a seamless experience. Use the Khoros platform (formerly Spredfast + Lithium) to deliver an all-ways connected experience your customers deserve.

9.3

CX Score

CX
Score

+96

Net Emotional Footprint

Net Emotional
Footprint

90

Value Index

VALUE INDEX

0% Negative 96% Positive
Badge Winner
25Reviews

AgoraPulse

Agorapulse

Agorapulse is an affordable social media dashboard that helps businesses and agencies easily publish content and manage their most important conversations on their social networks. Agorapules allows you to stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools.

9.1

CX Score

CX
Score

+95

Net Emotional Footprint

Net Emotional
Footprint

87

Value Index

VALUE INDEX

1% Negative 96% Positive
Badge Winner
23Reviews

HootSuite

Hootsuite Social Media Management Enterprise

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.

8.8

CX Score

CX
Score

+89

Net Emotional Footprint

Net Emotional
Footprint

86

Value Index

VALUE INDEX

2% Negative 91% Positive
Badge Winner
78Reviews

Other Evaluated Vendors


HubSpot

HubSpot Marketing Hub (Social)

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

8.5

CX Score

CX
Score

+83

Net Emotional Footprint

Net Emotional
Footprint

86

Value Index

VALUE INDEX

4% Negative 87% Positive
39Reviews

Buffer Inc

Buffer

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

8.4

CX Score

CX
Score

+86

Net Emotional Footprint

Net Emotional
Footprint

83

Value Index

VALUE INDEX

3% Negative 89% Positive
48Reviews

Sprout Social

Sprout Team

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.

8.1

CX Score

CX
Score

+82

Net Emotional Footprint

Net Emotional
Footprint

80

Value Index

VALUE INDEX

2% Negative 84% Positive
47Reviews

Sprinklr

Sprinklr Modern Engagement

Sprinklr's social media management platform is purpose-built for enterprise deployment and integration. It makes social media a core function for every one of your business lines, including Sales, Marketing, Customer Service, PR, Events, and Crisis Management.

7.7

CX Score

CX
Score

+76

Net Emotional Footprint

Net Emotional
Footprint

77

Value Index

VALUE INDEX

6% Negative 82% Positive
51Reviews

Meltwater Group

Meltwater

Gain an experienced partner who will introduce you to what’s ahead, not behind. We were the first to introduce digital media monitoring, and now we’re the first to apply AI-driven media intelligence.

7.4

CX Score

CX
Score

+70

Net Emotional Footprint

Net Emotional
Footprint

78

Value Index

VALUE INDEX

10% Negative 80% Positive
72Reviews

For the full list of vendors in this space, click here.

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