Top Marketing Platforms - Midmarket Software Awards 2022 | Software

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Data Quadrant Awards 2022

Marketing Platforms - Midmarket


SoftwareReviews names Experiture, BenchmarkONE, and SALESmanago as Marketing Platforms - Midmarket Data Quadrant Award Winners.


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Marketing Platforms - Midmarket

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

  • user satisfaction rankings
  • |
  • vendor capability comparisons
  • |
  • business value scores
  • |
  • individual feature evaluations
  • |
  • emotional connection to products
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30+ pages

Marketing Platforms - Midmarket Data Quadrant

Note The axes ranges are dynamically adjusted based on minimum and maximum values in the dataset

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists


Experiture

Experiture

Whether you are a B2B marketer looking to leverage your CRM data to attract and retain as many customers as possible – or you are a B2C marketer looking to maximize customer lifetime value – Experiture has a platform that fits your needs. Only Experiture offers software for both B2B and B2C marketers, which can leverage the data you already have to create coordinated, individualized cross-channel experiences that deliver the right message to the right audience, at the right time – without ongoing help from IT.

9.3

Composite
Score

Composite
Score

+100

Emotional
Footprint

Emotional
Footprint

93%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
17Reviews

BenchmarkONE

BenchmarkONE

Simple, yet elegantly intelligent, BenchmarkONE (formerly Hatchbuck) automates your sales and marketing efforts overnight. Turn emails into conversations, website visitors into handshakes, and customers into raving fans with all-in-one sales & marketing software.

8.8

Composite
Score

Composite
Score

+98

Emotional
Footprint

Emotional
Footprint

85%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
14Reviews

Sales Manago

SALESmanago

SALESmanago is the only no-code, AI-driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands.

8.8

Composite
Score

Composite
Score

+98

Emotional
Footprint

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
15Reviews

Vendor Capability Awards


Availability and Quality of Training

Experiture

Badge Winner

Breadth of Features

AdRoll

Badge Winner

Business Value Created

Experiture

Badge Winner

Ease of Customization

AdRoll

Badge Winner

Ease of Data Integration

AdRoll

Badge Winner

Ease of IT Administration

BenchmarkONE

Badge Winner

Ease of Implementation

Experiture

Badge Winner

Product Strategy and Rate of Improvement

Experiture

Badge Winner

Quality of Features

Experiture

Badge Winner

Usability and Intuitiveness

Experiture

Badge Winner

Vendor Support

TapClicks Marketing Operations Platform

Badge Winner

Vendor Capability Awards


Availability and Quality of Training

Experiture


Breadth of Features

AdRoll


Business Value Created

Experiture


Ease of Customization

AdRoll


Ease of Data Integration

AdRoll


Ease of IT Administration

BenchmarkONE


Ease of Implementation

Experiture


Product Strategy and Rate of Improvement

Experiture


Quality of Features

Experiture


Usability and Intuitiveness

Experiture


Vendor Support

TapClicks Marketing Operations Platform


Other Evaluated Vendors


NextRoll, Inc.

AdRoll

Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.

8.8

Composite
Score

Composite
Score

+93

Emotional
Footprint

Emotional
Footprint

85%

Likeliness to
Recommend

Likeliness
to Recommend

23Reviews

TapClicks Inc

TapClicks Marketing Operations Platform

The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations.

8.7

Composite
Score

Composite
Score

+95

Emotional
Footprint

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

15Reviews

Constant Contact, Inc.

SharpSpring

SharpSpring tracks customers even before you know their name. We connect the dots and give you where they've been. You can then build powerful automation rules to send them dynamic content or targeted emails based on their interests.

8.5

Composite
Score

Composite
Score

+91

Emotional
Footprint

Emotional
Footprint

83%

Likeliness to
Recommend

Likeliness
to Recommend

18Reviews

Acquia Inc

Acquia Marketing Cloud

Connect with your customers and drive ROI for your business with the only unified marketing cloud built on a foundation of unified customer intelligence. Boost business agility and maximize the value of your marketing by breaking down data silos (formerly AgilOne Marketing Cloud).

6.9

Composite
Score

Composite
Score

+64

Emotional
Footprint

Emotional
Footprint

76%

Likeliness to
Recommend

Likeliness
to Recommend

19Reviews

For the full list of vendors in this space, click here.

About Gold Medal Awards and Software Reports

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.

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