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Zoho Corporation

Zoho CRM

Composite Score

8.5 /10

CX Score

8.9 /10

72 Reviews Write a Review

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What is Zoho CRM?

Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers. Zoho CRM is an online customer relationship management software for managing your sales, marketing, support in a single system. Zoho CRM helps businesses of all sizes build excellent customer relationships, with features like an inbuilt AI sales assistant, sales pipeline management, marketing automation, analytics, and more.

Company Details

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Awards & Recognition

Zoho CRM won the following awards in the Customer Relationship Management - Enterprise category

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2 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2026

2026 Emotional Footprint Champion

2026

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2026

2 Top Rated Capabilities

6 Top Rated Features

2025

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2025

6 Top Rated Capabilities

10 Top Rated Features

2024

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2024

2023 Data Quadrant Champion

2023

6 Top Rated Capabilities

11 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

Zoho CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

100 Plan to Renew

89 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho CRM?

1% Negative

4% Neutral

95% Positive

Pros

Caring
Fair
Acts with Integrity
Respectful

Feature Ratings

Average 83

Collaboration

Lead Management

Sales Management

Activity and Workflow Management

Customer Service Management

Account and Contact Management

Marketing Management

Analytics and Reporting

Telephony and Call Center Management

Mobile

Quote Contract and Proposal

Vendor Capability Ratings

Average 80

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Ease of Implementation

Ease of Customization

Vendor Support

Ease of IT Administration

Business Value Created

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement

Also Featured in...

Customer Relationship Management - Midmarket

Score 8.8

View Zoho CRM in this category (opens in a new tab)

Lead Management

Score 8.8

View Zoho CRM in this category (opens in a new tab)

Zoho CRM Reviews

Deepak B.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2025

Easy to use CRM tool

Likeliness to Recommend

9 /10

What differentiates Zoho CRM from other similar products?

Zoho CRM is widely used by the small and mid-size organization, it has alot of features where you can easily manage the leads and opportunities

What is your favorite aspect of this product?

if you are using other products from zoho such as zoho books and contracts, you get a complete suite and becomes handly to manage the entire sales cycle

What do you dislike most about this product?

compare to other crm tool such as hubspot or salesforce, Zoho still needs the smooth functionality, like having activitiy log, upload heavy documents.

What recommendations would you give to someone considering this product?

it's the best CRM tool in the mid-size market, cheap tool with lot of needed features

Pros

Continually Improving Product
Efficient Service
Saves Time
Respectful

Andrea L M.

Role: Sales Marketing
Industry: Banking
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2024

Excellent potential customer control system

Likeliness to Recommend

10 /10

What differentiates Zoho CRM from other similar products?

Zoho CRM offers better communication mechanisms that are much more direct with potential customers and this allwos for better results and better customer retention that with other similar platforms.

What is your favorite aspect of this product?

Zoho CRM allows me to track each of the potential clients in real time. Also, I love being able to diversify customer service by distributing each of the customer requests among those responsible for the sales sector, so we can give attention to many clients simultaneously. Zoho CRM also serves as a database and allows you to store and track the entire customer negotiation process.

What do you dislike most about this product?

The prices for each license are the only negative thing that Zoho CRM has, it is an incredible platform with excellent services that allow a correct distribution of potential cleints and sales support. I belive that this platform should offer better prices that beat the competition.

What recommendations would you give to someone considering this product?

I recommend using this product widely in the company in conjunction with the Marketing sector, in order to obtain more potential clients and have greater retention.

Pros

Helps Innovate
Continually Improving Product
Trustworthy
Unique Features

𝗘𝗯𝗶𝗻 𝗔.

Role: Information Technology
Industry: Manufacturing
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted May 2024

A nice product

Likeliness to Recommend

9 /10

What differentiates Zoho CRM from other similar products?

The simple user interface, AI powered sales assistant and automation tasks

What is your favorite aspect of this product?

Mobile access of various features and data on the go and the free plan.

What do you dislike most about this product?

For newbies it will take time to get familiar with the interface and functionality.

What recommendations would you give to someone considering this product?

It's a decent product in a good price

Pros

Saves Time
Continually Improving Product
Reliable
Performance Enhancing

Zoho CRM

What is Zoho CRM?

Company Details

Need Assistance?

Awards & Recognition

2026 Emotional Footprint Champion

2023 Data Quadrant Champion

2023 Emotional Footprint Champion

Zoho CRM Ratings

89 Likeliness to Recommend

100 Plan to Renew

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love Zoho CRM?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Activity and Workflow Management Text or code-based and visual workflow designers.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Customer Relationship Management - Midmarket

Lead Management

Zoho CRM Reviews

Deepak B.

Easy to use CRM tool

Likeliness to Recommend

Pros

Andrea L M.

Excellent potential customer control system

Likeliness to Recommend

Pros

𝗘𝗯𝗶𝗻 𝗔.

A nice product

Likeliness to Recommend

Pros

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Feature Ratings

Collaboration

Lead Management

Sales Management

Activity and Workflow Management

Customer Service Management

Account and Contact Management

Marketing Management

Analytics and Reporting

Telephony and Call Center Management

Mobile

Quote Contract and Proposal

Vendor Capability Ratings

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Ease of Implementation

Ease of Customization

Vendor Support

Ease of IT Administration

Business Value Created

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement