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Zoho CRM Logo Award Winner Product Badge
Zoho Corporation

Zoho CRM

Composite Score
8.5 /10
CX Score
8.9 /10
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Zoho CRM
8.5 /10

What is Zoho CRM?

Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers. Zoho CRM is an online customer relationship management software for managing your sales, marketing, support in a single system. Zoho CRM helps businesses of all sizes build excellent customer relationships, with features like an inbuilt AI sales assistant, sales pipeline management, marketing automation, analytics, and more.

Company Details

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Awards & Recognition

Zoho CRM won the following awards in the Customer Relationship Management - Enterprise category

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Zoho CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

100 Plan to Renew

88 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho CRM?

1% Negative
6% Neutral
93% Positive

Pros

  • Helps Innovate
  • Caring
  • Fair
  • Acts with Integrity

Feature Ratings

Average 83

Collaboration

85

Lead Management

85

Sales Management

85

Activity and Workflow Management

84

Customer Service Management

84

Account and Contact Management

83

Analytics and Reporting

81

Marketing Management

81

Telephony and Call Center Management

80

Mobile

78

Quote Contract and Proposal

77

Vendor Capability Ratings

Average 80

Ease of Data Integration

84

Ease of Customization

82

Ease of Implementation

82

Quality of Features

81

Business Value Created

80

Ease of IT Administration

80

Breadth of Features

79

Usability and Intuitiveness

79

Availability and Quality of Training

79

Vendor Support

77

Product Strategy and Rate of Improvement

75

Zoho CRM Reviews

Bruno G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2026

Centralize customer interactions

Likeliness to Recommend

9 /10

What differentiates Zoho CRM from other similar products?

In terms of its impact on the sales and marketing teams, the benefits are quite noticeable, as it helps keep lead tracking much more organized. Previously, a lot of information would get stuck in spreadsheets or internal notes; with the CRM, however, you can easily see exactly which stage each opportunity is in and what interactions have taken place with the client. This also helps improve follow-up efforts and ensures that the team doesn't let any opportunities fall through the cracks in the pipeline. From the marketing side, it’s equally beneficial because you can link specific campaigns to actual sales results.

What is your favorite aspect of this product?

One thing I really like about Zoho CRM is that it gives you a significant amount of control over the entire sales pipeline without having to rely too heavily on the technical team. You can customize many fields, stages, and automations to tailor the system to your company's specific sales process. I also appreciate that you can view leads, opportunities, team activity, and marketing campaigns all in one place; for someone who needs to oversee the entire commercial landscape, this is extremely helpful. Another positive aspect is that it integrates seamlessly with various tools within the Zoho ecosystem.

What do you dislike most about this product?

Now, to be honest, there are times when the system can feel a bit clunky or not quite as intuitive as one might hope, especially when you are configuring more advanced settings. Some parts of the interface aren't entirely clear at first, and the onboarding process for new users can take a little extra time. I also feel that certain reports, while available, require a fair amount of configuration to truly provide the specific insights you need as a sales director. It’s not impossible to achieve, but there is definitely a learning curve involved.

What recommendations would you give to someone considering this product?

I would primarily recommend this to medium and large-sized businesses that need a highly flexible CRM solution without having to pay more premium prices often associated with other, more well-known platforms that have less features than this tool. It’s an excellent choice if your team is looking to better structure its sales process and gain greater visibility into the pipeline. That said, I do believe it’s crucial to dedicate sufficient time upfront to configure it properly; if it isn't structured correctly right from the start, things can quickly become a bit disorganized down the road.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Manoj R.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jan 2026

Zoho CRM a top product

Likeliness to Recommend

9 /10

What differentiates Zoho CRM from other similar products?

It meet the industry requirements and constant evolution

What is your favorite aspect of this product?

Its features and Automations

What do you dislike most about this product?

No dislikes in the product

What recommendations would you give to someone considering this product?

Just go for the product purchase if planning

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Rakesh K.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Sep 2025

Easy to use CRM

Likeliness to Recommend

9 /10

What differentiates Zoho CRM from other similar products?

It is very eay to understand and is user-friendly.

What is your favorite aspect of this product?

User-friendly interface and easy to navigate screens

What do you dislike most about this product?

Nothing to dislike

What recommendations would you give to someone considering this product?

Value for money

Pros

  • Enables Productivity
  • Caring
  • Saves Time
  • Fair

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