What is Zoho Campaigns?
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
79 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho Campaigns?
Pros
- Client's Interest First
- Generous Negotitation
- Transparent
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Marketing Master Data Management
Social Media Marketing Management
Marketing Analytics
Multivariant Testing
SMS Marketing
Mobile Marketing Management
Marketing Asset Management
Email Marketing Automation
Customer Journey Modelling
Marketing Project Management
Vendor Capability Ratings
Ease of Implementation
Ease of IT Administration
Ease of Customization
Product Strategy and Rate of Improvement
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Availability and Quality of Training
Ease of Data Integration
Vendor Support
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Zoho Campaigns Reviews
Rachel O.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Aug 2021
Not the most user-friendly
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
integration with Zoho CRM
What is your favorite aspect of this product?
integration with Zoho CRM
What do you dislike most about this product?
Not the most user-friendly
What recommendations would you give to someone considering this product?
If you have Zoho CRM, than this is worth trying. If not, you may want to try Mailchimp instead.
Pros
- Transparent
- Client's Interest First
- Generous Negotitation
- Friendly Negotiation
Cons
- Commodity Features
- Less Effective Service
Ashiq M.
- Role: C-Level
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2021
Awesome & Effective Email Autoresponder Tool
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
Its affordability and customer support.
What is your favorite aspect of this product?
In-depth analytics about the emails that we send, who opens that, who does not open that so far, user-based workflow travel path analysis are its unique features
What do you dislike most about this product?
There is a lack of freedom to edit the workflow and even if you edit it, the edited/revised workflow will be considered as version 2. So whoever enters the flow in the future will be processed as per the steps in the updated flow (Version 2), but those who were in the middle of the version 1 flow (these are the people who entered your version 1 flow before you start editing it) will still be executed with the same old steps in version 1 flow without any updates
What recommendations would you give to someone considering this product?
Enable the feature for the same user to enter the workflow more than once. That way it will be beneficial to subscription-based business/services (similar to Netflix)
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy