What is Zoho Campaigns?
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceZoho Campaigns Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Zoho Campaigns.
88 Likeliness to Recommend
79 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho Campaigns?
Pros
- Client's Interest First
- Generous Negotitation
- Transparent
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Marketing Master Data Management
Social Media Marketing Management
Marketing Analytics
Multivariant Testing
SMS Marketing
Mobile Marketing Management
Marketing Asset Management
Email Marketing Automation
Customer Journey Modelling
Marketing Project Management
Vendor Capability Ratings
Ease of Implementation
Ease of IT Administration
Ease of Customization
Product Strategy and Rate of Improvement
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Availability and Quality of Training
Ease of Data Integration
Vendor Support
Also Featured in...
Zoho Campaigns Reviews
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2022
Overall good but has its downfalls. Quite average.
Likeliness to Recommend
Pros
- Reliable
- Trustworthy
- Efficient Service
- Respectful
Cons
- Slower Product Innovation
Ruby G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2022
Amazing software to automate marketing campaigns
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
Zoho Campaigns allows marketers to track and automate email campaigns, manage leads, and send automated follow-up emails. It can be used on any web-enabled device including desktop, laptop, tablet, and smartphone. It has a modern user interface that is easy to use and provides a wide range of features. With Zoho Campaigns, you can: - Create powerful email campaigns with automated follow-up emails - Track how your emails are performing by analyzing open rates and click-through rates - Visualize your campaign performance with real-time dashboards - Organize your email
What is your favorite aspect of this product?
Zoho Campaigns is an all-in-one marketing and sales software that helps you to create, manage, and analyze your marketing campaigns. It enables you to track your sales, target customers, and send personalized emails. You can also view reports and analyze your performance in real time. The Zoho Campaigns software is available for Mac and PC.
What do you dislike most about this product?
It still needs to work on introducing more features and integrations
What recommendations would you give to someone considering this product?
Zoho Campaigns has many features such as: - Create new campaigns or import existing ones from Salesforce, Google AdWords, Mailchimp, Twitter, Facebook, Instagram or other sources. - Organize your contacts by importing contacts from Outlook or Gmail. - Send customized emails directly from the campaign dashboard. With Zoho Campaigns’ email template builder tool, you can build professional emails with beautiful templates and colors to send to your customers from a single dashboard. - Review your data in real time with rich reports such as Average Open Rates, Bounce Rate and Click Through Rate.
Pros
- Over Delivered
- Helps Innovate
- Continually Improving Product
- Reliable
Karley D.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Jul 2022
Zoho Campaigns is the best.
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
It differs from other programs because it can be integrated into other platforms very easily.
What is your favorite aspect of this product?
Continuous enhancement in the product's features due to a wide range of alternatives accessible. Comparisons may be drawn between the software I used in 2009 and the current version. In terms of new functionality, the platform has undergone a major overhaul, with a new appearance and feel. For small and medium-sized businesses, this is one of the greatest Indian-based platforms.
What do you dislike most about this product?
The platform might be a little sluggish at times. When it's sluggish, it's a tremendous nuisance to deal with. On the platform, some of the templates appear nice, while others have problems. Specifically, email platform compatibility should be increased.
What recommendations would you give to someone considering this product?
Email marketing campaigns for businesses are something I'd highly endorse.
Pros
- Efficient Service
- Effective Service
- Saves Time
- Client Friendly Policies