What is Zoho Campaigns?
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
79 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho Campaigns?
Pros
- Client's Interest First
- Generous Negotitation
- Transparent
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Marketing Master Data Management
Social Media Marketing Management
Marketing Analytics
Multivariant Testing
SMS Marketing
Mobile Marketing Management
Marketing Asset Management
Email Marketing Automation
Customer Journey Modelling
Marketing Project Management
Vendor Capability Ratings
Ease of Implementation
Ease of IT Administration
Ease of Customization
Product Strategy and Rate of Improvement
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Availability and Quality of Training
Ease of Data Integration
Vendor Support
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Zoho Campaigns Reviews
Kevin A.
- Role: C-Level
- Industry: Media
- Involvement: Business Leader or Manager
Submitted May 2022
Not what I needed from a Business Standpoint
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
I think that Zoho, in general, is know for their business-only focus and doesn't really integrate with other types of fields. So, for business Zoho makes sense for small business owners there are better.
What is your favorite aspect of this product?
I liked how I could track and report customer data within Zoho.
What do you dislike most about this product?
I couldn't integrate with the other software I needed to keep my system going on the right track.
What recommendations would you give to someone considering this product?
I would stay about from this if you are a small business owner. I would consider the free trial but even then, I think there are better software programs out there for marketing project manamgent.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Cons
- Leverages Incumbent Status
- Inhibits Innovation
- Slower Product Innovation
Liam A.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2022
Best email marketing solution.
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
Syncs with Zoho CRM. It is easy to use. The support team is great.
What is your favorite aspect of this product?
The email editor is intuitive. The reports are well organized and detailed. The segmentation is advanced. We are able to create complex campaigns. The platform is able to send automated emails that are triggered by users' activities. There are lots of pre-designed templates. Real-time results for the campaigns.
What do you dislike most about this product?
I have nothing I have found to dislike about Zoho Campaigns, it has been great so far.
What recommendations would you give to someone considering this product?
I highly recommend Zoho Campaigns, it has great rich features that help to make email marketing very easy and effective.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Bala K.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Nov 2021
Best email campaign + email automation tool
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
Creating email flow and autoresponder is extremely powerful and has very deep functionality
What is your favorite aspect of this product?
Contextual email automation based on the visitors interaction
What do you dislike most about this product?
Nothing to dislike
What recommendations would you give to someone considering this product?
Just go for it. The best one ever
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing