What is Zeotap CDP?
Zeotap is the next-generation Customer Data Platform. It empowers brands to unify, enhance and activate customer data in a cookieless future, all while putting consumer privacy and compliance front-and-centre.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceZeotap CDP Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Zeotap CDP.
81 Likeliness to Recommend
2
Since last award
100 Plan to Renew
79 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zeotap CDP?
Pros
- Helps Innovate
- Trustworthy
- Inspires Innovation
- Respectful
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Real Time Capabilities
Data Aggregation
Data Enrichment
Data Security
CRM Integration
Omnichannel Integration
Behavioral Triggers
Dashboards, Analytics and Reporting
Vendor Capability Ratings
Ease of IT Administration
Breadth of Features
Quality of Features
Ease of Data Integration
Vendor Support
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of Customization
Business Value Created
Availability and Quality of Training
Ease of Implementation
Zeotap CDP Reviews
Maurice G.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2023
A Great Customer Data Platform
Likeliness to Recommend
What differentiates Zeotap CDP from other similar products?
Zeotap CDP offers great features for unifying, enhancing and activating customer data for better results
What is your favorite aspect of this product?
With Zeotap CDP, we can use customer data to our advantage without violating data privacy The software is resourceful
What do you dislike most about this product?
No major concerns or drawbacks for using Zeotap CDP
What recommendations would you give to someone considering this product?
I recommend Zeotap CDP as a customer data platform as it has all we needs and makes it easy for the business to take advantage of customer data
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Amit D.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Sep 2022
Great product. Value for Money!
Likeliness to Recommend
What differentiates Zeotap CDP from other similar products?
Its very easy to use data technology enabling product.
What is your favorite aspect of this product?
The Customer Intelligence Platform (CIP) is really cool!
What do you dislike most about this product?
I can't think of anything. Possibly they can come up with an economical package.
What recommendations would you give to someone considering this product?
Its an intelligent platform smartly created to deliver most of the business functions. It is very easy to use and implement the strategic goals with this software. The thoughts and considerations while crafting this product seem to be holistic in nature.
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Effective Service
Luigi R.
- Role: Consultant
- Industry: Media
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2022
Great "cookieless product, a bit pricey"
Likeliness to Recommend
What differentiates Zeotap CDP from other similar products?
Data availability for enrichment
What is your favorite aspect of this product?
CDP + Enrichment of our data
What do you dislike most about this product?
too much reliance on MAIDs and 3rd party cookies
What recommendations would you give to someone considering this product?
Improve cookieless solution(s) and ensure receivers know better what they are getting out of the product vs what they already have.
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Caring