Yext
7.3 /10

What is Yext?

Yext (NYSE: YEXT) helps organizations answer every question about their business. Yext's Answers Platform collects and organizes content into a Knowledge Graph, then leverages a complementary set of products — including Listings, Pages, Reviews, and Search — to deliver relevant, actionable answers wherever customers, employees, and partners look for information. For over 15 years, thousands of companies worldwide have trusted Yext to create seamless content-driven experiences at scale across search engines, websites, mobile apps, and hundreds of other digital touchpoints. Learn more at yext.com.

Company Details


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Awards & Recognition

Yext won the following awards in the Enterprise Search category

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Yext Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Yext.

84 Likeliness to Recommend

91 Plan to Renew

76 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+69 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Yext?

13% Negative
11% Neutral
76% Positive

Pros

  • Security Protects
  • Saves Time
  • Continually Improving Product
  • Performance Enhancing

Cons

  • Under Delivered

Feature Ratings

Average 80

Advanced/Faceted search

88

AI/Machine Learning

88

User interface for search/retrieval

85

Multi Format Support

83

Processing and Indexing

81

Search Query Parsers

80

Results Sorting

79

Synonyms and Stemming

79

Content Aggregation

78

Vendor Capability Ratings

Average 77

Ease of Implementation

82

Business Value Created

80

Breadth of Features

80

Quality of Features

78

Ease of IT Administration

78

Usability and Intuitiveness

76

Availability and Quality of Training

76

Product Strategy and Rate of Improvement

75

Ease of Data Integration

75

Vendor Support

74

Ease of Customization

69

Yext Reviews

Travis W.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2022

Market leader for this technology.

Likeliness to Recommend

10 /10

What differentiates Yext from other similar products?

Breadth of publishers within their network, ease of data management and the speed at which information changes are propagated to their publisher network.

What is your favorite aspect of this product?

Ease of data management. I am in this tool very frequently to make changes to our businesses and their information, Yext's platform makes it easy to look up data, make changes in bulk or to individual businesses and ability to support new data features (Yext is on top of GMB updates).

What do you dislike most about this product?

Accountability for data accuracy. Yext assumes their product's ability to propagate the accurate information within their platform is 100%, but the reality is that this is never the case. I do believe Yext has gotten better about this over the years (as I have worked with them for over 5 years), but there is room for improvement. The burden of checking for data accuracy and to some extent managing those changes will sometimes fall on the client, which for enterprise organizations can pose a significant cost/challenge.

What recommendations would you give to someone considering this product?

Yext is an incredibly powerful tool and I have yet to see another competitor who is as effective at managing business data at scale across as large a network of publishers. I recommend users become very familiar with the platform, this will help you to best leverage the parts of the platform that excel and understand where the platform may fall short and require auditing. Overall I am very happy with Yext as an enterprise level user, however there are other similar tools which may be as effective and cheaper for a business with only a handful of locations (especially if the businesses' information rarely changes).

Pros

  • Enables Productivity
  • Saves Time
  • Performance Enhancing
  • Trustworthy

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