Tatango Customer Reviews 2024

Tatango

7.2 /10

What is Tatango?

Tatango is the industry leader in political mass text messaging software. Our text message marketing software allows political candidates and groups build campaigns, and engage constituents through short codes with text messages.

Company Details

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Tatango Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tatango.

83 Likeliness to Recommend

100 Plan to Renew

75 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tatango?

8% Negative

38% Neutral

54% Positive

Pros

Enables Productivity
Respectful
Fair
Over Delivered

Feature Ratings

Average 79

Text Messaging

Scheduled Messaging

Opt-in

Application Integration

Loyalty Promotions Management

Surveys Feedback

Communication Archive

Mobile Payments

Social Media Marketing Management

Mobile Marketing Management

Marketing Analytics

Vendor Capability Ratings

Average 79

Ease of Implementation

Availability and Quality of Training

Vendor Support

Ease of IT Administration

Usability and Intuitiveness

Business Value Created

Quality of Features

Ease of Data Integration

Breadth of Features

Ease of Customization

Product Strategy and Rate of Improvement

Tatango Reviews

Patrick M.

Role: Consultant
Industry: Not for Profit
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2022

Tatango is easy to use and efficient.

Likeliness to Recommend

10 /10

What differentiates Tatango from other similar products?

Tatango has aggressive pricing and an easy to use interface.

What is your favorite aspect of this product?

I was able to quickly deploy SMS and MMS campaigns when I need to react to what was happening in politics and in the news.

What do you dislike most about this product?

I can't think of anything. That's why I recommend it so highly.

What recommendations would you give to someone considering this product?

It takes time to build up an opt-in userbase but if you can build support Tatango will help your political campaigns win.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Erica S.

Role: Consultant
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2022

Reliable and user-friendly SMS platform

Likeliness to Recommend

8 /10

What differentiates Tatango from other similar products?

Tatango's platform is simple and easy to use.

What is your favorite aspect of this product?

I appreciate the immediate access to customer service, especially during moments of rapid response for my clients.

What do you dislike most about this product?

I wish there were more targeting/segmentation capabilities.

What recommendations would you give to someone considering this product?

I'd recommend Tatango over other SMS platforms I've used.

Pros

Caring
Saves Time
Performance Enhancing
Enables Productivity

Matthew K.

Role: C-Level
Industry: Media
Involvement: Vendor Selection and Purchasing

Validated Review

Verified Reviewer

Submitted Feb 2022

Purple Squirrel finds Tatango for sms campaigns

Likeliness to Recommend

10 /10

What differentiates Tatango from other similar products?

SMS messaging for political campaigns

What is your favorite aspect of this product?

Just sms marketing

What do you dislike most about this product?

Not just political

What recommendations would you give to someone considering this product?

Consider the broader use for your campaigns

Pros

Fair
Helps Innovate
Continually Improving Product
Reliable

Cons

Less Inspiring

Tatango

What is Tatango?

Company Details

Need Assistance?

Tatango Ratings

83 Likeliness to Recommend

100 Plan to Renew

75 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+83 Net Emotional Footprint

How much do users love Tatango?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Text Messaging The capability to send messages by SMS in addition to email.

Scheduled Messaging Scheduling of one-time, multiple, or repeated messaging.

Opt-in Provides an opt-in option for potential subscribers.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Loyalty Promotions Management The solution has a comprehensive loyalty module that also supports both fixed and real-time promotions, impacting pricing or product availability

Surveys Feedback Enables surveys/feedback forms to be sent to customers​

Communication Archive Includes complete conversation or thread archiving capabilities for historical reporting, investigation, audit, and compliance purposes.

Mobile Payments The ability to process mobile payments from a mobile wallet or other mobile phone payment app

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Tatango Reviews

Patrick M.

Tatango is easy to use and efficient.

Likeliness to Recommend

Pros

Erica S.

Reliable and user-friendly SMS platform

Likeliness to Recommend

Pros

Matthew K.

Purple Squirrel finds Tatango for sms campaigns

Likeliness to Recommend

Pros

Cons

Feature Ratings

Text Messaging

Scheduled Messaging

Opt-in

Application Integration

Loyalty Promotions Management

Surveys Feedback

Communication Archive

Mobile Payments

Social Media Marketing Management

Mobile Marketing Management

Marketing Analytics

Vendor Capability Ratings

Ease of Implementation

Availability and Quality of Training

Vendor Support

Ease of IT Administration

Usability and Intuitiveness

Business Value Created

Quality of Features

Ease of Data Integration

Breadth of Features

Ease of Customization

Product Strategy and Rate of Improvement