What is Sugar Market?
Sugar Market transforms how mid-sized marketing teams reach their audience and measure success throughout the buyer journey. Attract website visitors and understand how they interact with digital assets. Capture leads with conversion-driving landing pages, emails and forms built with intuitive, drag-and-drop builders. Qualify leads with robust nurture campaigns and sophisticated lead scoring models.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceSugar Market Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Sugar Market.
84 Likeliness to Recommend
92 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sugar Market?
Pros
- Enables Productivity
- Respectful
- Fair
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Marketing Automation
Marketing Analytics
Social Media Marketing Management
Marketing Asset Management
Marketing Project Management
Customer Journey Modelling
Mobile Marketing Management
Multivariant Testing
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Ease of Customization
Vendor Support
Business Value Created
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Also Featured in...
Market ScreenShot 1_Victoria Tsai_laptop
Market - Dashboard Screenshot_Victoria Tsai_laptop
Market ScreenShot 2_Victoria Tsai_laptop
Sugar Market Reviews
Pedro G.
- Role: Sales Marketing
- Industry: Media
- Involvement: Vendor Management and Renewal
Submitted Aug 2021
Easy to use but not the best
Likeliness to Recommend
What differentiates Sugar Market from other similar products?
Easy communication and looking to the future of the application.
What is your favorite aspect of this product?
I believe that the willingness to wet the platform is the application's best asset. It sure promises something good for the future.
What do you dislike most about this product?
I would say that what makes it interesting also has bad consequences. Many updates generate instabilities. I think it shouldn't be the most intuitive app either.
What recommendations would you give to someone considering this product?
Today I don't use it anymore, but I believe that the desire to improve for me is one of the most relevant things.
Pros
- Continually Improving Product
- Effective Service
- Inspires Innovation
- Caring
Geoff B.
- Role: Industry Specific Role
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Aug 2021
Excellent B2B Marketing Software
Likeliness to Recommend
What differentiates Sugar Market from other similar products?
tight integration with CRM
What is your favorite aspect of this product?
the product development
What do you dislike most about this product?
setup and implementation
What recommendations would you give to someone considering this product?
Be sure you're well versed in Digital Marketing
Pros
- Enables Productivity
- Performance Enhancing
- Trustworthy
- Effective Service
Cons
- Commodity Features
- Vendor's Interest First
- Under Delivered
Shailesh K.
- Role: Sales Marketing
- Industry: Energy
- Involvement: Business Leader or Manager
Submitted Aug 2021
Easy technical implementation
Likeliness to Recommend
What differentiates Sugar Market from other similar products?
Picked it when it was called SalesFusion. Was priced competitively, offered the features required around email automation and inbound lead forms, and could connect to Salesforce.
What is your favorite aspect of this product?
The nurture builder was pretty neat and intuitive. And the built-in email format checker.
What do you dislike most about this product?
When I used it it was a little mix of old and new design, so workflow not always clear. List management of contacts could have been better.
What recommendations would you give to someone considering this product?
Do a demo and see if it fits. Technical implementation was easy, but allocate enough internal resources for content creation and managing emails and campaigns.
Pros
- Efficient Service
- Effective Service
- Caring
- Saves Time