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Shopify

Shopify

8.8 /10
Category
Shopify
8.8 /10

What is Shopify?

Shopify is a leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops.

Company Details


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Awards & Recognition

Shopify won the following awards in the B2C eCommerce category

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Shopify Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Shopify.

89 Likeliness to Recommend

1
Since last award

95 Plan to Renew

2
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Shopify?

2% Negative
4% Neutral
94% Positive

Pros

  • Enables Productivity
  • Reliable
  • Respectful
  • Trustworthy

Feature Ratings

Average 82

Order Management

87

Catalog Management

86

Payment Processing

86

Order Portal

86

Content Management

83

Reporting and Analytics

80

Integrated Search

79

Retargeting Capabilities

78

Predictive Recommendations

78

Content Localization

77

Microsite Management

77

Vendor Capability Ratings

Average 82

Business Value Created

86

Quality of Features

85

Ease of Implementation

85

Breadth of Features

84

Usability and Intuitiveness

83

Ease of IT Administration

83

Ease of Data Integration

83

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

79

Vendor Support

79

Ease of Customization

78

Shopify Reviews

Emma B.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Strategic Growth through Shopper-Only Offers

Likeliness to Recommend

9 /10

What differentiates Shopify from other similar products?

By using Shopify, you can launch newsletter campaigns that offer subscribers 10% off select products. Automated logic applies discounts only to a segmented group when redeeming coupons on-site. This increases engagement without cannibalizing regular traffic. With access to real-time inventory levels across all points of sale through Shopify POS, we ensure adequate inventory ahead of time. This strategic planning prevents lost promotions from out-of-stock items.

What is your favorite aspect of this product?

Orders with shopper-only coupons are routed to a dedicated fulfillment queue for shipping efficiency. Reports distinguish between enhanced conversions and routine sales, measuring the success of offers. Automated inventory deductions update stock levels as items leave the warehouse. These promotions increased basket sizes among subscribers by 20% while strengthening our relationship. Subscribers feel valued through exclusive perks.

What do you dislike most about this product?

While the features work flawlessly, improved API connectivity would allow for more dynamic replenishment and fulfillment based on channel-specific demand signals.

What recommendations would you give to someone considering this product?

Creating sales and optimizing inventory are two of a marketing strategist's main objectives. Shopify enables targeted messaging that seamlessly drives incremental sales alongside core operations.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Carine O.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Shopify, A Custom Template Builder

Likeliness to Recommend

9 /10

What differentiates Shopify from other similar products?

Shopify stands out for its user-friendly interface, extensive app ecosystem, and robust e-commerce capabilities. Unlike other similar programs, Shopify seamlessly integrates website management, product inventory, and sales analytics, providing a comprehensive solution for e-commerce businesses. In addition, Shopify stands out as a top choice for businesses looking for a comprehensive e-commerce platform due to its customizable themes, secure payment processing, and reliable customer support.

What is your favorite aspect of this product?

I particularly admire Shopify's intuitive interface, which simplifies the process of creating and managing custom landing pages. The platform's drag-and-drop editor makes it easy to design visually appealing pages without requiring extensive coding knowledge. Shopify integrates with email marketing tools to simplify the creation and launch of targeted email campaigns, maximizing marketing performance.

What do you dislike most about this product?

However, it does not allow for direct scheduling of social media posts, which may be a drawback for those who rely on social media as a primary marketing channel. Additionally, the platform's reporting capabilities are comprehensive, but may require some familiarity with analytics tools to fully leverage them.

What recommendations would you give to someone considering this product?

I recommend Shopify to others because of its exceptional value and benefits. The platform seamlessly integrates custom landing page creation and email campaign management, empowering marketers to orchestrate cohesive, data-driven marketing strategies. Businesses can improve their online presence, drive targeted traffic to landing pages, and boost conversions by using Shopify. This maximizes their marketing performance in a competitive e-commerce landscape.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Krittika M.

  • Role: Operations
  • Industry: Recreation
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

Enabled me to start my own business from home!

Likeliness to Recommend

10 /10

What differentiates Shopify from other similar products?

To me, the feature that stood out was the user-friendly interface. I took some online classes and learned how to develop my website from scratch, which saved me a lot of money and helped me grow my business with minimal support. It is easy to create and modify product listings, and you can integrate many third-party apps with Shopify.

What is your favorite aspect of this product?

I like that Shopify has a separate storefront for mobile and helps provide a seamless shopping experience across various devices. The platform also offers a mobile app that allows merchants to manage their stores on the go.

What do you dislike most about this product?

It is quite expensive, in comparison to other products that are being offered in the market such as Squarespace and Wix. That being said, I do find Shopify more reliable.

What recommendations would you give to someone considering this product?

Go for it!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

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