What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
99 Plan to Renew
1
Since last award
82 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Helps Innovate
- Performance Enhancing
- Respectful
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Visualization
Audience Demographics
Metadata Management
Predictive Analytics
Customer Journey Modelling
Audience Segmentation
API Framework
Conversion Analysis
Real Time Workflow Automation
Anomaly Detection
Cross Channel Attribution Analysis
Vendor Capability Ratings
Ease of Implementation
Breadth of Features
Business Value Created
Quality of Features
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
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Semrush Reviews
Buky Amenet S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2025
Contributes to making effective marketing efforts.
Likeliness to Recommend
What differentiates Semrush from other similar products?
One of the standout strength of Semrush is how it is able to generate extensive amounts of actionable data from pay per click , SEO and other marketing channels. Because of this , Semrush's data has proven important to key phases of my company's digital marketing campaigns , and for non-campaign activities, such as monitoring the digital efforts of our competitors through backlink alerts and ad tracking.
What is your favorite aspect of this product?
Using Semrush for keyword research is one of the features I have found most valuable on this product. Semrush is helpful for generating keywords, filtering and segmenting keywords using multiple metrics like SERP and CPC . I can also measure the potential value and marketing efficiency of a keyword for quality ranking on search engines.
What do you dislike most about this product?
The learning curve for Semrush is always steep, due to the large quantity of data it generates and the analytical skills needed for users to interprete the generated data, for actionable insight purposes. Unfortunately, Semrush doesn't provide enough training or support material for users in the aforementioned situation. Therefore, my company has always needed to spend time and resource training new staffs to use Semrush effectively .
What recommendations would you give to someone considering this product?
Semrush is expensive. Marketing teams looking to adopt this platform should put that into proper context .
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Please tell us why you think this review should be flagged.
Alina D.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
Boost my online visibility with Semrush
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush has tools that help me manage paid ads and social media all in one place.
What is your favorite aspect of this product?
I like keyword tracking because it helps me boost my website ranking.
What do you dislike most about this product?
Nothing until now for me.
What recommendations would you give to someone considering this product?
If your team or company is looking to get the best experience with website analytics and search engine optimization, then you should tell them to buy Semrush.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Marina L.
- Role: Operations
- Industry: Healthcare
- Involvement: End User of Application
Submitted Mar 2025
A Powerful Customer Intelligence Software
Likeliness to Recommend
What differentiates Semrush from other similar products?
Besides all the amazing customer intelligence features, it also presents the best SEao capabilities.
What is your favorite aspect of this product?
I like that Semrush handles customer intelligence like a pro. I like competitors analytics capabilities as well as there fact that it handles our SEO really well.
What do you dislike most about this product?
No issues to complain about. Semrush has been amazing.
What recommendations would you give to someone considering this product?
It is a great customer intelligence software and offers many other features making it the best. No complaints.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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