What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
99 Plan to Renew
1
Since last award
82 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Helps Innovate
- Performance Enhancing
- Respectful
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Visualization
Audience Demographics
Metadata Management
Predictive Analytics
Customer Journey Modelling
Audience Segmentation
API Framework
Conversion Analysis
Real Time Workflow Automation
Anomaly Detection
Cross Channel Attribution Analysis
Vendor Capability Ratings
Ease of Implementation
Breadth of Features
Business Value Created
Quality of Features
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
Also Featured in...
Semrush Reviews
Chris M.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Jan 2025
Easy to use and fanstastic product
Likeliness to Recommend
What differentiates Semrush from other similar products?
Backlink creation startegy, Local SEO and Website SEO recommendation
What is your favorite aspect of this product?
Technical SEO
What do you dislike most about this product?
AI Content Writer
What recommendations would you give to someone considering this product?
Any company which is looking to develop a SEO strategy with a tool, SemRush is good to go tool for you.
Pros
- Enables Productivity
- Trustworthy
- Unique Features
- Efficient Service
Please tell us why you think this review should be flagged.
imran m.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2025
"An SEO tool that does everything."
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush is different from Ahrefs and its competitors because it has more keyword research and content analysis tools.
What is your favorite aspect of this product?
It can be used in many situations because it has features like domain analysis, competitor keyword tracking, and SEO suggestions.
What do you dislike most about this product?
For small businesses or freelancers, prices can seem high.
What recommendations would you give to someone considering this product?
It's perfect for businesses who want a full set of SEO tools.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Jemi H.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Jun 2026
Semrush is the timate digital marketing tool!
Likeliness to Recommend
What differentiates Semrush from other similar products?
I like that Semrush is a complete digital marketing suite covering SEO, content marketing, and social media. Also, because it shines brightest at competitive intelligence ,Its "Keyword Magic Tool" is unmatched for scale, accuracy, and finding profitable niche keywords quickly.
What is your favorite aspect of this product?
My favourite aspect is its "Keyword Magic Tool" which is unmatched for scale, accuracy, and finding profitable niche keywords quickly.
What do you dislike most about this product?
I feel the product needs more development. That's the only glitch notice
What recommendations would you give to someone considering this product?
I will advise you settle for this product to help speed up work
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Efficient Service
Please tell us why you think this review should be flagged.
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