What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
82 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Visualization
Audience Demographics
Audience Segmentation
API Framework
Metadata Management
Real Time Workflow Automation
Customer Journey Modelling
Predictive Analytics
Conversion Analysis
Anomaly Detection
Cross Channel Attribution Analysis
Vendor Capability Ratings
Quality of Features
Ease of Implementation
Ease of Data Integration
Breadth of Features
Business Value Created
Ease of Customization
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
Usability and Intuitiveness
Availability and Quality of Training
Also Featured in...
Semrush Reviews
Pradhuman S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2025
Ultimate growth engine for digital marketers
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush stands out for showing exactly what your rivals are ranking for, spending on ads, and how they attract traffic that helps us plan smarter moves.
What is your favorite aspect of this product?
I like it all from tracking keywords to checking backlinks and even spying on competitors. I do not have to juggle multiple tools.
What do you dislike most about this product?
Customer support response times could be faster during peak hours.
What recommendations would you give to someone considering this product?
I advise you to start with the free trial and explore slowly. There is a lot packed into Semrush, so take time to understand each tool instead of trying to learn everything at once.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Anjali A.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Sep 2025
Best SEO Tool for Digital Marketing Success
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush tool stands out because it’s not just an SEO tool but a complete digital marketing pack. Unlike other platforms that focus only on keywords or backlink this tool gives you everything in one place from SEO, content, social media, competitor analysis and even ads. It saves lot of time and also offers deeper insights which helps you see the bigger picture of your online growth.
What is your favorite aspect of this product?
My favorite aspect of Semrush is that instead of juggling different platforms for SEO, keyword research, competitor analysis, backlink tracking, and even social media insights, we can enjoy everything all together in one dashboard. The keyword research tool is extremely powerful and it not only helps me find new opportunities but also shows difficulty scores, trends and competitor rankings. I also love the competitor analysis feature because it gives me a clear picture of what strategies others in my niche are using which helps me stay ahead.
What do you dislike most about this product?
The main drawback of Semrush is its pricing. While the features are excellent, the plans can feel expensive for freelancers, startups, or small businesses with limited budgets. Some tools, like the social media toolkit or advanced reporting, are also locked behind higher-tier plans which means you don’t get full value unless you upgrade.
What recommendations would you give to someone considering this product?
I’d recommend Semrush to anyone who wants an all in one digital marketing tool, but you've to clear your goals first. Like if you’re mainly focused on SEO then might be you’ll love its keyword research, competitor insights and site audit features. Take time to explore the dashboard. Also consider your budget as this tool is an investment so best suited for those who are serious about growing their online presence.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
Buky Amenet S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2025
Contributes to making effective marketing efforts.
Likeliness to Recommend
What differentiates Semrush from other similar products?
One of the standout strength of Semrush is how it is able to generate extensive amounts of actionable data from pay per click , SEO and other marketing channels. Because of this , Semrush's data has proven important to key phases of my company's digital marketing campaigns , and for non-campaign activities, such as monitoring the digital efforts of our competitors through backlink alerts and ad tracking.
What is your favorite aspect of this product?
Using Semrush for keyword research is one of the features I have found most valuable on this product. Semrush is helpful for generating keywords, filtering and segmenting keywords using multiple metrics like SERP and CPC . I can also measure the potential value and marketing efficiency of a keyword for quality ranking on search engines.
What do you dislike most about this product?
The learning curve for Semrush is always steep, due to the large quantity of data it generates and the analytical skills needed for users to interprete the generated data, for actionable insight purposes. Unfortunately, Semrush doesn't provide enough training or support material for users in the aforementioned situation. Therefore, my company has always needed to spend time and resource training new staffs to use Semrush effectively .
What recommendations would you give to someone considering this product?
Semrush is expensive. Marketing teams looking to adopt this platform should put that into proper context .
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
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