What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: - Over 808 million unique domains monitored for 142 geo databases - Over 43 trillion backlinks - 20 billion keywords - Over 7 million users who have tried Semrush

Company Details


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Awards & Recognition

Semrush won the following awards in the Website Analytics category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

90 Likeliness to Recommend

96 Plan to Renew

1
Since last award

88 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

2% Negative
2% Neutral
96% Positive

Pros

  • Respectful
  • Acts with Integrity
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 85

Audience Segmentation

90

Search Engine Optimization

89

Device and Browser Analytics

87

Paid Search Integration

86

Data Visualization

86

Audience Demographics

86

Customer Value Analysis

85

API Framework

83

Customer Journey Modelling

82

Conversion Analysis

82

Social Media Analytics

81

Vendor Capability Ratings

Average 84

Business Value Created

88

Ease of Implementation

87

Quality of Features

86

Breadth of Features

86

Ease of IT Administration

84

Usability and Intuitiveness

84

Ease of Data Integration

84

Ease of Customization

83

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

81

Vendor Support

80

Semrush Reviews

Steven S.

  • Role: C-Level
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2022

Best way to learn your website analytics

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

The number of tools and capabilities. Yes, there are some other options but I find SEMRUSH's dashboard easy to understand and use. I can also gather most of this info by using a variety of other free programs however, it is just easier and faster with it all being in one location.

What is your favorite aspect of this product?

The amount of info you can gather is crazy! But then it is up to you to do something with it. Find where and how to improve your website. How many errors and warnings there are and what to do about them.

What do you dislike most about this product?

Mainly, it is the lack of knowledge and time on my part. I understand why there are SEO companies out there where this is all they do. It takes time to understand and correct websites in order to help them be optimized. Especially when Google and others keep changing their algorithms and how they crawl and rank websites.

What recommendations would you give to someone considering this product?

It has been very helpful in letting me know where I can improve my website but at the same time it is overwhelming and I don't know how to fix some of the issues.

Pros

  • Trustworthy
  • Helps Innovate
  • Reliable
  • Unique Features

Iaroslav C.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Great all-in-one SEM product for SEO & PPC

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

SEMrush is the amazingly robust set of tools it offers for SEO research. It is an extremely powerful tool for setting up proper SEO on websites. It's also great for maintaining our rankings and building backlinks.

What is your favorite aspect of this product?

It's weekly weekly update for your Position Tracking campaign report: Visibility, Traffic, Top keywords, Top landing pages. The keyword research tools in SEMrush is also of use, it helps to do extensive and quantifiable research. The keyword tracking and keyword history are beneficial.

What do you dislike most about this product?

Obviously, the worst aspect of SEMRush is its price. The price tag is really high, if building websites and performing some SEO tasks is something you do from time to time, it will be hard to justify the cost.

What recommendations would you give to someone considering this product?

May not fit small teams needs and won't meet expectations about the subscription price

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Richard S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2022

Very useful tool with a good range of features.

Likeliness to Recommend

7 /10

What differentiates Semrush from other similar products?

Excellent on-page and especially the Local SEO features.

What is your favorite aspect of this product?

Competitor analysis provides insights on how we can optimize our site.

What do you dislike most about this product?

No social media automation/reporting.

What recommendations would you give to someone considering this product?

Try and get a discount. We just went with the advertised price.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Less Effective Service
  • Under Delivered

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