Semrush Customer Reviews 2024

Semrush

8.9 /10

70 Reviews Write a Review

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What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: - Over 808 million unique domains monitored for 142 geo databases - Over 43 trillion backlinks - 20 billion keywords - Over 7 million users who have tried Semrush

Company Details

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Awards & Recognition

Semrush won the following awards in the Website Analytics category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

90 Likeliness to Recommend

96 Plan to Renew

1
Since last award

88 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

2% Negative

2% Neutral

96% Positive

Pros

Respectful
Acts with Integrity
Helps Innovate
Enables Productivity

Feature Ratings

Average 85

Audience Segmentation

Search Engine Optimization

Device and Browser Analytics

Paid Search Integration

Data Visualization

Audience Demographics

Customer Value Analysis

API Framework

Customer Journey Modelling

Conversion Analysis

Social Media Analytics

Vendor Capability Ratings

Average 84

Business Value Created

Ease of Implementation

Quality of Features

Breadth of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Data Integration

Ease of Customization

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Search Engine Optimization

Score 8.8

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Customer Intelligence

Score 8.7

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Semrush Reviews

Lorenzo M.

Role: Sales Marketing
Industry: Banking
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2022

"Fantastic product!"

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

Uniqueness

What is your favorite aspect of this product?

Keyword Research

What do you dislike most about this product?

Slowness is becoming more and more a big problem.

What recommendations would you give to someone considering this product?

Consider first scalability

Pros

Effective Service
Inspires Innovation
Reliable
Enables Productivity

Cons

Vendor's Interest First
Less Generous
Less Transparent

Joseph R.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2021

A solid digital marketing tool.

Likeliness to Recommend

7 /10

What differentiates Semrush from other similar products?

Semrush offers a lot of ways to study and improve your own website that competitors cannot. While you analyze your competitors, Semrush lets you stack your site up right next to theirs to compare strengths and weaknesses.

What is your favorite aspect of this product?

The position tracking tool allows you to track SERPs and how you rank on them, including SERP features. With this SEO tracker, you can monitor specific geolocations and types of devices, sort tracking results, and statistics using various settings and filters, spot cannibalization issues, compare your SEO performance to that of the competitors, and export SEO reports.

What do you dislike most about this product?

There is sometimes a slight discrepancy between the stats provided by the 'quick summary' Backlink Analytics tool and the more in-depth Backlink Audit - so it's worth checking both before you quote any numbers as gospel.

What recommendations would you give to someone considering this product?

Without hesitation I recommend the tool. Semrush is a very good solution that provides you with the key information you'll need to improve your search rankings.

Pros

Caring
Continually Improving Product
Efficient Service
Client's Interest First

Shreya V.

Role: Sales Marketing
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2021

Best All Purpose SEO Tool.

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

I have used SpyFU in earlier days and while comparing both the tools I realized that SpyFu is a competitive study tool, whereas Semrush is an all-purpose SEO tool. Another big flaw with SpyFu is that it only has two geo databases (United States's and United Kingdoma's) where as Semrush provides databases of 142 countries.

What is your favorite aspect of this product?

The auditing and link-building tools provided by SEMRush are outstanding. Aside from that, Keyword Magic Tool is the finest tool for grouping all of a campaign's keywords in one place. This is a unique feature not seen in any other tool.

What do you dislike most about this product?

You can't really rely on the Keyword Difficulty tool, and the user interface is a little clunky and not the most intuitive. Apart from these two, the pricing is slightly more than that of competitors.

What recommendations would you give to someone considering this product?

Everything can be viewed and understood in one platform, from backlink profile to website analysis, content to backlink and opportunity, and advertising research to brand monitoring. Semrush is a single-place repository for all the metrics needed to understand a website.

Pros

Reliable
Performance Enhancing
Efficient Service
Caring

Cons

Vendor's Interest First
Under Delivered

Semrush

What is Semrush?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Semrush Ratings

90 Likeliness to Recommend

96 Plan to Renew

1 Since last award

88 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Semrush?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Device and Browser Analytics Capture and summarize device and browser information.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Search Engine Optimization

Customer Intelligence

Semrush Reviews

Lorenzo M.

"Fantastic product!"

Likeliness to Recommend

Pros

Cons

Joseph R.

A solid digital marketing tool.

Likeliness to Recommend

Pros

Shreya V.

Best All Purpose SEO Tool.

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Audience Segmentation

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Data Visualization

Audience Demographics

Customer Value Analysis

API Framework

Customer Journey Modelling

Conversion Analysis

Social Media Analytics

Vendor Capability Ratings

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