What is Segment?
Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party to over 200 marketing, analytics and data warehouse tools.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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84 Likeliness to Recommend
92 Plan to Renew
76 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Segment?
Pros
- Trustworthy
- Efficient Service
- Respectful
- Fair
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Omnichannel Integration
CRM Integration
Data Security
Real Time Capabilities
Behavioral Triggers
Data Aggregation
Data Enrichment
Dashboards, Analytics and Reporting
Vendor Capability Ratings
Ease of Data Integration
Ease of Implementation
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Business Value Created
Ease of IT Administration
Vendor Support
Quality of Features
Availability and Quality of Training
Segment Reviews
Yaniv V.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2022
Great product with excellent UI/UX
Likeliness to Recommend
What differentiates Segment from other similar products?
I don't really know since we didn't move from another product beforehand, but since we're so satisfied with Segment, we don't even look to see if other similar products are of any interest to us
What is your favorite aspect of this product?
The intuitivity of "crawling data" in real-time based on actions in our platform
What do you dislike most about this product?
Sometimes I find it useful to have the ability to "download" the gathered data in order to analyze it, and I don't have this ability. Maybe we just don't have it in our plan, but since I rarely need it - I never bothered to look into it...
What recommendations would you give to someone considering this product?
Don't overthink - it's an excellent product with a quick learning curve and super intuitive
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
- Role: Information Technology
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Jul 2022
Premium product and price, but worth it
Likeliness to Recommend
Pros
- Enables Productivity
- Fair
- Helps Innovate
- Continually Improving Product
- Role: Student Academic
- Industry: Communications
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2022
Easy to use
Likeliness to Recommend
Pros
- Efficient Service
- Effective Service
- Caring
- Saves Time