What is SAS Marketing Automation?
Want to win, serve and retain the best customers? Now you can move easily from data to campaign design to better decisions across every channel. Our marketing automation software pairs unmatched usability with world-class analytics to deliver results like you've never seen before. Faster, easier, better. Made possible by SAS.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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83 Likeliness to Recommend
7
Since last award
96 Plan to Renew
3
Since last award
79 Satisfaction of Cost Relative to Value
9
Since last award
Emotional Footprint Overview
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAS Marketing Automation?
Pros
- Respectful
- Effective Service
- Acts with Integrity
- Continually Improving Product
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Marketing Master Data Management
Email Marketing Automation
SMS Marketing
Marketing Project Management
Customer Journey Modelling
Mobile Marketing Management
Social Media Marketing Management
Marketing Analytics
Marketing Asset Management
Multivariant Testing
Vendor Capability Ratings
Quality of Features
Ease of Implementation
Usability and Intuitiveness
Vendor Support
Ease of Customization
Ease of Data Integration
Availability and Quality of Training
Ease of IT Administration
Breadth of Features
Business Value Created
Product Strategy and Rate of Improvement
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SAS Marketing Automation Reviews
Pedro G.
- Role: Sales Marketing
- Industry: Communications
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2021
Greater customer acquisition
Likeliness to Recommend
What differentiates SAS Marketing Automation from other similar products?
I can't see anything different for the rest of the programs
What is your favorite aspect of this product?
It is a multiplatform program possible to automatically catapult marketing and advertising in the company. It allows configuring the data provided and with the program's intelligent technology, it is possible to carry out intelligent campaigns that bring more and more customers.
What do you dislike most about this product?
I believe that it is not a very intuitive program, which makes it very difficult to use it at first. So it is offered a support that in my opinion could have more tools and ways to facilitate the use.
What recommendations would you give to someone considering this product?
For those who want to expand and get to know themselves as a company, the program improves customer satisfaction and even reduces the arduous work of having to send campaigns manually, since the program is done automatically.
Pros
- Reliable
- Saves Time
- Client's Interest First
- Generous Negotitation
Munaveer C.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Jul 2021
The Best Ai Tool For Boost Marketing
Likeliness to Recommend
What differentiates SAS Marketing Automation from other similar products?
Easy To Use, And The interface is Very Comfortable For Beginners, also Its is easy to teach for freshers
What is your favorite aspect of this product?
Direct integration with SAS Intelligent Decisioning, the inbound component, under a single interface
What do you dislike most about this product?
Price is To High Compare To Similar Products.
What recommendations would you give to someone considering this product?
The Best Ai tool For boosting Your Business in all aspects, most like your record dairy of your business
Pros
- Helps Innovate
- Saves Time
- Fair
- Security Protects
Keerti M.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2021
Fantastic product
Likeliness to Recommend
What differentiates SAS Marketing Automation from other similar products?
Uniqness of the product
What is your favorite aspect of this product?
Its features and benefits
What do you dislike most about this product?
Dependencies I don't like
What recommendations would you give to someone considering this product?
Will recommend highly
Pros
- Helps Innovate
- Continually Improving Product
- Effective Service
- Saves Time
Cons
- Vendor Friendly Policies