What is SAS Marketing Automation?
Want to win, serve and retain the best customers? Now you can move easily from data to campaign design to better decisions across every channel. Our marketing automation software pairs unmatched usability with world-class analytics to deliver results like you've never seen before. Faster, easier, better. Made possible by SAS.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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83 Likeliness to Recommend
7
Since last award
96 Plan to Renew
3
Since last award
79 Satisfaction of Cost Relative to Value
9
Since last award
Emotional Footprint Overview
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAS Marketing Automation?
Pros
- Respectful
- Effective Service
- Acts with Integrity
- Continually Improving Product
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Marketing Master Data Management
Email Marketing Automation
SMS Marketing
Marketing Project Management
Customer Journey Modelling
Mobile Marketing Management
Social Media Marketing Management
Marketing Analytics
Marketing Asset Management
Multivariant Testing
Vendor Capability Ratings
Quality of Features
Ease of Implementation
Usability and Intuitiveness
Vendor Support
Ease of Customization
Ease of Data Integration
Availability and Quality of Training
Ease of IT Administration
Breadth of Features
Business Value Created
Product Strategy and Rate of Improvement
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SAS Marketing Automation Reviews
Amit M.
- Role: Consultant
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2021
Unified Customer Centric Marketing Automation Tool
Likeliness to Recommend
What differentiates SAS Marketing Automation from other similar products?
Reusable Campaign Components.
What is your favorite aspect of this product?
Segmentation and Email Automation
What do you dislike most about this product?
I think it should provide more options to integrate with other systems
What recommendations would you give to someone considering this product?
The biggest advance is you can create as well as import your Predictive data models and can use them.
Pros
- Reliable
- Efficient Service
- Saves Time
- Respectful
- Role: Information Technology
- Industry: Education
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2021
It has a great lead nurturing capablity
Likeliness to Recommend
Pros
- Respectful
- Helps Innovate
- Continually Improving Product
- Performance Enhancing