What is Salesforce Pardot?
Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.
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Real user data aggregated to summarize the product performance and customer experience.
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80 Likeliness to Recommend
77 Plan to Renew
74 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+78 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Pardot?
Pros
- Reliable
- Respectful
- Enables Productivity
- Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Opportunity Pipeline Tracking
Email Marketing Automation
Marketing Asset Management
Marketing Project Management
Recommended Best Action
Customer Journey Modelling
Marketing Analytics
Mobile Marketing Management
Social Media Marketing Management
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Ease of Implementation
Business Value Created
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Breadth of Features
Vendor Support
Ease of Customization
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Salesforce Pardot Reviews
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Jun 2021
Outstanding sales intelligence tool!
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Less Efficient Service
Arbaz N.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2021
Heavy on features, poor on integrations!
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
The ease of use of the platform is something that stands out from similar products. Also, the analytics provided by the platform is also very powerful for marketers to enhance decision making.
What is your favorite aspect of this product?
Ease of use and good UI.
What do you dislike most about this product?
The pricing does not do justice to the features. Competitors have more features with a better pricing. Also, the platform has integration issues with a ton of other tools.
What recommendations would you give to someone considering this product?
If you're looking for great analytics, choose Pardot but if integrations is what you are heavy on, go ahead with other automation tools.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
alli j.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Jun 2021
Onboarding & initial dev could be more efficient
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Unlimited capabilities and features. Whatever you could possibly want to do to engage with your customer is likely possible.
What is your favorite aspect of this product?
The sky is the limit. When you put in the time to set it up to where SF pardot works for you - it increases efficiency and can help businesses scale rapidly.
What do you dislike most about this product?
Initial training and customer support could be enhanced (less up-sell driven and more consumer experience focused). It is difficult to know and understand the customer journey you want to create and it would be helpful for SF to have consultants help clients explore the capabilities while also helping them begin the buildout - instead of trying to figure it out in a vacuum.
What recommendations would you give to someone considering this product?
Give more graciously. Don't charge for additional support. Focus on retention vs acquisition. SF is a stellar product and clients will keep it if they feel supported (i.e. less transactional more support focused).
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Continually Improving Product
Cons
- Vendor's Interest First
- Under Delivered
- Vendor Friendly Policies