What is Salesforce Pardot?
Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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80 Likeliness to Recommend
77 Plan to Renew
74 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+78 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Pardot?
Pros
- Reliable
- Respectful
- Enables Productivity
- Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Opportunity Pipeline Tracking
Email Marketing Automation
Marketing Asset Management
Marketing Project Management
Recommended Best Action
Customer Journey Modelling
Marketing Analytics
Mobile Marketing Management
Social Media Marketing Management
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Ease of Implementation
Business Value Created
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Breadth of Features
Vendor Support
Ease of Customization
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Salesforce Pardot Reviews
John D.
- Role: C-Level
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Sep 2023
Love it. Tracking information is simple now
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
It's what we have always used. User friendly and endless options and customizability
What is your favorite aspect of this product?
Keeping the whole business on the same page
What do you dislike most about this product?
Nothing in particular
What recommendations would you give to someone considering this product?
Watch YouTube videos to maximize your use
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Unique Features
Magan W.
- Role: C-Level
- Industry: Retail
- Involvement: IT Leader or Manager
Submitted Sep 2023
Easy to use and worth it
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
They are a leader in the industry
What is your favorite aspect of this product?
how simple the use it
What do you dislike most about this product?
nothing. I like it all
What recommendations would you give to someone considering this product?
it is worth giving it a try for your business
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Unique Features
Alfredo S.
- Role: Sales Marketing
- Industry: Machinery
- Involvement: End User of Application
Submitted Sep 2023
Fantastic product to automate your marketing email
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Task automation and efficiency for repetitive marketing emailing/campaigns Facilitates customer engagement
What is your favorite aspect of this product?
It helps you a lot in your daily/weekly tasks.
What do you dislike most about this product?
Sales Force is expensive.
What recommendations would you give to someone considering this product?
If you have repetitive email campaigns and you have an extensive budget in your organization, this tool is amazing.
Pros
- Enables Productivity
- Helps Innovate
- Reliable
- Performance Enhancing
Cons
- Less Efficient Service
- Less Effective Service
- Less Caring