What is Salesforce Pardot?
Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.
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Real user data aggregated to summarize the product performance and customer experience.
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80 Likeliness to Recommend
77 Plan to Renew
74 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+78 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Pardot?
Pros
- Reliable
- Respectful
- Enables Productivity
- Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Opportunity Pipeline Tracking
Email Marketing Automation
Marketing Asset Management
Marketing Project Management
Recommended Best Action
Customer Journey Modelling
Marketing Analytics
Mobile Marketing Management
Social Media Marketing Management
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Ease of Implementation
Business Value Created
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Breadth of Features
Vendor Support
Ease of Customization
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Salesforce Pardot Reviews
- Role: Information Technology
- Industry: Manufacturing
- Involvement: IT Leader or Manager
Submitted Aug 2023
Love the product!
Likeliness to Recommend
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Efficient Service
Cons
- Less Fair
Dominik E.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Vendor Management and Renewal
Submitted May 2023
A neglected SFDC product
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
The somewhat decent integration with Salesforce, the ability to communicate with one organisation (assuming you're on SFDC as your CRM).
What is your favorite aspect of this product?
not much comes to mind, perhaps the different way how nurture streams work compared to Marketo/Hubspot
What do you dislike most about this product?
the overall clunkiness, bad UX, lack of integrations
What recommendations would you give to someone considering this product?
Other platforms are available, I personally don't see benefits of the so-called native integration with SFDC, this is very comparable with all other marketing automation systems. If price is an issue, perhaps have a talk with them, if you don't have an established martech team, perhaps have a chat with them, otherwise, please consider other tools as well
Pros
- Efficient Service
- Effective Service
- Caring
- Saves Time
Cons
- Commodity Features
- Charges for Enhancements
- Less Productive
Amit D.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted Mar 2023
Product is good but not brilliant
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
It's not easy to work on. Needs a lot of experience to utilise it effectively
What is your favorite aspect of this product?
Automation
What do you dislike most about this product?
Difficult to get hold of the functionalities
What recommendations would you give to someone considering this product?
It has easy integrations with SF and other softwares.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing