What is Salesforce Pardot?
Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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80 Likeliness to Recommend
77 Plan to Renew
74 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+78 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Pardot?
Pros
- Reliable
- Respectful
- Enables Productivity
- Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Opportunity Pipeline Tracking
Email Marketing Automation
Marketing Asset Management
Marketing Project Management
Recommended Best Action
Customer Journey Modelling
Marketing Analytics
Mobile Marketing Management
Social Media Marketing Management
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Ease of Implementation
Business Value Created
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Breadth of Features
Vendor Support
Ease of Customization
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Salesforce Pardot Reviews
Ian ⚜ Marck A.
- Role: Sales Marketing
- Industry: Construction
- Involvement: Business Leader or Manager
Submitted Jun 2021
Powerful data platform for advanced Marketing
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Powerful data integration and customization - for reporting. For processes and business flows it takes a lot of effort to customize or to adapt to existing processes. Unless your attribution and handoff is based on Salesforce's linear logic, it won't fit out of the box.
What is your favorite aspect of this product?
Power to connect, edit and customize data from the source to make it even across the board.
What do you dislike most about this product?
Lack of visibility or data drill-down: You can't pull out a simple report table even if integrated with Salesforce and you always end up using Tableau or Excel to narrow down. Like for a Pardot's lead page values history.
What recommendations would you give to someone considering this product?
Consider the time to spend in the deployment versus the time for ongoing implementation and daily management. Without a robust process in place or understanding of notions such as Contact - Lead, the stakeholders in an organization will be in the dark about many things as per the natural SFDC logic.
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Unique Features
Parul K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2021
Average - Not very user friendly
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Pardot has great features but the platform isn't very user-friendly. Customization in nurture campaigns can not be done by hours (only in days). Reporting of engagement studios created is not very crystal clear.
What is your favorite aspect of this product?
Salesforce syncing since they are similar company product.
What do you dislike most about this product?
- User friendly - Reporting on Engagement studio - You have to manually upload data via excel during implementation phase
What recommendations would you give to someone considering this product?
Be very vigilant while implementing. Most automation doesn't show real-time data.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Less Efficient Service
- Less Effective Service
- Less Inspiring
Oleksiy M.
- Role: Sales Marketing
- Industry: Finance
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2021
Good Software to use together with Salesforce
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Fewer features and usability is very difficult sometimes
What is your favorite aspect of this product?
I like the way it integrates with salesforce
What do you dislike most about this product?
Its usability and forms
What recommendations would you give to someone considering this product?
Make an analysis of all the features you might need before considering that software
Pros
- Helps Innovate
- Client Friendly Policies
- Continually Improving Product
- Reliable