What is Optimove?
Optimove is a Relationship Marketing Hub powered by a combination of advanced customer modeling, predictive micro-segmentation and campaign automation technologies. Customer marketers and retention experts use Optimove to understand their customers’ needs and wants, automate the delivery of emotionally intelligent interactions with them across multiple channels and optimize their efforts, ultimately improving every customer metric. Optimove’s technologies are rolled into an intuitive Web user interface, making it easy for marketers to excel at their craft.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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83 Likeliness to Recommend
1
Since last award
93 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+80 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Optimove?
Pros
- Efficient Service
- Caring
- Respectful
- Helps Innovate
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Omnichannel Integration
Dashboards, Analytics and Reporting
CRM Integration
Data Aggregation
Behavioral Triggers
Data Security
Real Time Capabilities
Data Enrichment
Vendor Capability Ratings
Availability and Quality of Training
Ease of Customization
Ease of IT Administration
Breadth of Features
Ease of Data Integration
Ease of Implementation
Product Strategy and Rate of Improvement
Quality of Features
Vendor Support
Business Value Created
Usability and Intuitiveness
Optimove Reviews
Fons J.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2022
Flexible and effective CDP Platform
Likeliness to Recommend
What differentiates Optimove from other similar products?
It helps you understand your client database and advertising and is simple to use and administer. When it comes to giving users the option to conduct in-depth analyses of client behavior, Optimove excels. The amount of data you can obtain from your marketing techniques is astounding, and it is simple to utilize and comprehend. When it comes to giving users the option to conduct in-depth analyses of client behavior, Optimove excels.
What is your favorite aspect of this product?
I appreciate that Optimove has given us access to data about our consumers that we had never had before. It performs a terrific job, in my opinion, of enabling detailed analysis of each customer's activity. This tool's dashboards with sufficient KPIs for real-time performance and tracking are another feature I enjoy. By using effective marketing techniques, it lowers the time to market for products.
What do you dislike most about this product?
Although the tool initially requires some getting used to, it is often fairly simple to use. Every campaign that makes use of that template needs to be manually updated if we need to make significant updates, such as updating the license number in the footer. Due to the fact that certain of their system's capabilities are not geared toward gaming, they do not fully fit my industry.
What recommendations would you give to someone considering this product?
Rarely do you need to know about our efforts or their outcomes; typically, you have it all saved and I don't need to use another system. There are numerous programs that provide a similar experience to Optimove Relationship Marketing Hub, but for us, this program is the best at producing the outcomes we need.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
James M.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Dec 2022
It makes customer data available at your fingertip
Likeliness to Recommend
What differentiates Optimove from other similar products?
You will be able to see accurate reports from your initiatives if your CRM teams are making excellent use of the capabilities provided by Optimove. This is assisting our business in developing better plans, including how to segment markets more precisely and enabling us to respond instantly to our organization's needs.
What is your favorite aspect of this product?
The biggest advantage over prior ESPs is unquestionably in the reporting and degree to which Optimove is in charge of campaign analysis. The campaign planner and the quantity of data you can provide from your marketing tactics are both accessible through Optimove, as opposed to the past where you had to access Tableau and other platforms to monitor campaign uptake and other things.
What do you dislike most about this product?
You would need to enlist the support of all teams and coordinate your marketing efforts with loyalty and retention strategies in order to realize its full potential. The platform feels a little lacking without it. Opening a new window is not an option. You may occasionally need to operate with many windows, in which case you must launch a new browser; you cannot accomplish this with a single click.
What recommendations would you give to someone considering this product?
Because we have access to so much data, we no longer need to create intricate SQL queries to retrieve data for fundamental analysis. We are also compelled to question long-held internal beliefs we have about our customers in light of the fresh perspectives and accessibility to our consumer data.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Sales Marketing
- Industry: Banking
- Involvement: IT Leader or Manager
Submitted Oct 2022
Likeliness to Recommend
Cons
- Less Reliable
- Less Performance Enhancing
- Less Productive
