ON24, Inc.

ON24

7.5 /10

What is ON24?

The ON24 Digital Experience Platform makes it easy to create, scale and personalize engaging webinar, virtual event and multimedia content experiences. Turn audience engagement into actionable insights with prospect, experience and network analytics powered by ON24 Intelligence.

Company Details

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ON24 Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ON24.

87 Likeliness to Recommend

95 Plan to Renew

80 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ON24?

3% Negative

14% Neutral

83% Positive

Pros

Client Friendly Policies
Efficient Service
Respectful
Fair

Feature Ratings

Average 83

Presentation/ Webinar Capabilities

Metric and Reporting

Vendor e-Commerce

Customer Support

Attendee Engagement

Whitelabeling

Registration Process/Integration

Branding and Visual Customization

Social Media Channel Integration Outbound

Exhibitor or Vendor Environment

Gamification

Vendor Capability Ratings

Average 81

Ease of IT Administration

Ease of Implementation

Business Value Created

Breadth of Features

Availability and Quality of Training

Ease of Customization

Vendor Support

Product Strategy and Rate of Improvement

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

ON24 Reviews

James M.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2021

I love working with the platform.

Likeliness to Recommend

7 /10

What differentiates ON24 from other similar products?

Customization is key and is a big part of why we selected ON24.

What is your favorite aspect of this product?

Integration with the webinar and the virtual event platforms.

What do you dislike most about this product?

Poor integration with other platforms (CRMs).

What recommendations would you give to someone considering this product?

Make sure you ask all the right questions up front as the sales team will try to hide their shortcomings.

Pros

Saves Time
Efficient Service
Inspires Innovation
Respectful

Cons

Under Delivered

Andy E.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2021

Very sophisticated and full featured product.

Likeliness to Recommend

9 /10

What differentiates ON24 from other similar products?

Turning live webinars automatically into fully interactive on demand webinars. The ability to have CTAs in the webinar The ability to have downloadable content inside the webinar Simu-live and simu-2-live allowing live questions with pre recorded webinars Target pages Breakout rooms

What is your favorite aspect of this product?

Interactivity and integration with marketo and salesforce so we can directly generate differentiated MQLs based on specific user action and buying signals

What do you dislike most about this product?

Can't screen share in directly pre-recorded webinars.

What recommendations would you give to someone considering this product?

Spend time designing the interface design. Spend time on integration to maximize lead tracking possibilities. Spend time getting familiar with all the features

Pros

Continually Improving Product
Enables Productivity
Trustworthy
Unique Features

Rodrigo S.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2021

Really easy to use, very practical

Likeliness to Recommend

9 /10

What differentiates ON24 from other similar products?

It is really easy to use, so does not require too much effort to create a run a webinar. The analytical report is also a good feature to collect insights about your audience.

What is your favorite aspect of this product?

Simple to use and helpful reports

What do you dislike most about this product?

The registration pages could be a little be more attractive. They are simple, however, sometimes you might need a more "beautiful" form to present to your customers

What recommendations would you give to someone considering this product?

If you are looking for an easy tool to operate to run a lot of webinars frequently e with good quality, this could be a good choice.

Pros

Enables Productivity
Security Protects
Helps Innovate
Continually Improving Product

ON24

What is ON24?

Company Details

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Awards & Recognition

ON24 Ratings

87 Likeliness to Recommend

95 Plan to Renew

80 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love ON24?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Presentation/ Webinar Capabilities The ability to broadcast a live or recorded presentation to many attendees, do screensharing, allow audience participation and moderation (polling, q&a's),

Metric and Reporting Metrics and reporting to track donations received, donations against targets, and trends such as history, demographics, geographics, etc.​

Vendor e-Commerce Ability to use vendor space as marketplace to sell product.

Customer Support Support before, during, and after event. Technical support available during the event.

Attendee Engagement Features that encourage content engagement such as session Q&As, session chat, live polling, reaction emojis, surveys.

Whitelabeling Ability to apply host and sponsor branding to the event and vendor branding to individual exhibit spaces

Registration Process/Integration A registration process that allows the host to register attendees or import registration lists

Branding and Visual Customization Customizable event spaces and ability to apply host and sponsor branding to the event.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Exhibitor or Vendor Environment An exhibitor/vendor environment that provides the ability for attendees to interact with live vendors through chat or video-conferencing.

Gamification Offers Learning Tracks with Badges/Certificates or other gamification elements to keep learners engaged.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

ON24 Reviews

James M.

I love working with the platform.

Likeliness to Recommend

Pros

Cons

Andy E.

Very sophisticated and full featured product.

Likeliness to Recommend

Pros

Rodrigo S.

Really easy to use, very practical

Likeliness to Recommend

Pros

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Social Media Channel Integration Outbound

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Ease of Customization

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