What is Omnisend?
Omnisend is the all-in-one e-commerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalized messages using our powerful automation workflows and boost your sales.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
95 Plan to Renew
1
Since last award
92 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Omnisend?
Pros
- Enables Productivity
- Friendly Negotiation
- Respectful
- Helps Innovate
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Customer Journey Modelling
Marketing Analytics
Multivariant Testing
Email Marketing Automation
Marketing Project Management
Marketing Asset Management
Mobile Marketing Management
Marketing Master Data Management
Social Media Marketing Management
SMS Marketing
Vendor Capability Ratings
Ease of Data Integration
Breadth of Features
Ease of Implementation
Availability and Quality of Training
Usability and Intuitiveness
Business Value Created
Product Strategy and Rate of Improvement
Quality of Features
Vendor Support
Ease of IT Administration
Ease of Customization
Omnisend Reviews
Ben C.
- Role: Information Technology
- Industry: Banking
- Involvement: End User of Application
Submitted Feb 2022
Omnisend is Brilliant and Excellent Email Solution
Likeliness to Recommend
What differentiates Omnisend from other similar products?
Omnisend creates beautiful, shoppable emails in minutes using drag and drop email builder and a variety of ready-made email templates. We can add SMS and push notifications right next to our email using the same platform and provide a consistent, Omnichannel customer experience.
What is your favorite aspect of this product?
Collecting new subscribers using our mobile-friendly, fully customizable forms. Capturing our guests with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend.
What do you dislike most about this product?
Everything about Omnisend works really well and I don't have any problems so fat. It's great and customer service is top notch and fast.
What recommendations would you give to someone considering this product?
Those of you that need an eCommerce marketing tool I would highly recommend Omnisend. It is brilliant for one that links with Shopify in particular.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Janelle O.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2022
Incredible tool to build a consistent brand image
Likeliness to Recommend
What differentiates Omnisend from other similar products?
Not only did Omnisend help improve our emails but also we have achieved a 60% open rate which is really good. Having all customer data in one place has been really helpful and crucial in creating valuable content to put out there. The Subject Line Assistant has helped us refine our subject line and this is what has led to the increase in open rate of our email
What is your favorite aspect of this product?
One of the most important features of Omnisend is the automation rules you can build with the app. Another great thing is the intuitive AI that is particularly helpful in designing customer journeys.
What do you dislike most about this product?
The options available for forms are limited and you may face some limitations when creating customer segments.
What recommendations would you give to someone considering this product?
By maintaining a consistent image and design across all channels, you will create an amazing first impression and nail it during every step of the customer journey. Make sure to try out Omnisend.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Brian B.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: End User of Application
Submitted Feb 2022
Fantastic and responsive platform
Likeliness to Recommend
What differentiates Omnisend from other similar products?
Along with scalability, Omnisend has helped establish better brand consistency by providing the flexibility to templatize our newsletters, add our own localized content and ensure every email that goes out is on-brand.
What is your favorite aspect of this product?
Since we implemented Omnisend, we started automating emails that are hyper-relevant to the individual subscriber using segmentation features to organize and manage our subscriber data.
What do you dislike most about this product?
All lite plan functions are in the Pro plan and there is a huge difference in terms of cost between the Standard plan and the Pro plan
What recommendations would you give to someone considering this product?
Omnisend is able to help you set up an automated workflow that helps the marketing department establish and maintain contact with potential customers. You don't have to be an email marketing pro to get great results with Omnisend.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing