What is MoEngage?
MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
100 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MoEngage?
Pros
- Reliable
- Helps Innovate
- Caring
- Enables Productivity
Cons
- Less Generous
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Mobile Functionality
Marketing Analytics
Audience Segmentation
API Framework
Data Analysis and Survey Function
Conversion Analysis
Data Integrity
Device and Browser Analytics
Data Management
Data Warehousing
Vendor Capability Ratings
Business Value Created
Product Strategy and Rate of Improvement
Vendor Support
Quality of Features
Ease of Customization
Ease of IT Administration
Usability and Intuitiveness
Breadth of Features
Ease of Implementation
Availability and Quality of Training
Ease of Data Integration
Also Featured in...
MoEngage Reviews
Sai P.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jan 2024
Marketing automation and user Engagement software
Likeliness to Recommend
What differentiates MoEngage from other similar products?
1. MoEngage is the tool of choice for our team when it comes to scheduling different types of notifications for our users. 2. One of the best features of MoEngage, which is often overlooked, is the convenience it offers when used on mobile devices. It has proven to be especially useful in critical situations. The efficiency of the web version is also highly commendable. 3. I frequently rely on MoEngage's analyze feature, which allows me to examine user behavior, retention, session duration, source of users, uninstalls, and more.
What is your favorite aspect of this product?
1. MoEngage is an excellent solution that enables us to improve user retention and re-engagement by delivering customized push and in-app notifications. It allows us to target dormant users with personalized notifications that are highly relevant to their interests. 2. MoEngage provides highly interactive and visually appealing charts and graphs that help us analyze user behavior and journey. This analysis helps us identify useful user patterns and activity across various features of the platform.
What do you dislike most about this product?
1. The tool seems to provide inflated data for various metrics such as impressions delivered, daily uninstalls, and other important down-the-funnel events, making it an unreliable tool for data analysis. 2. MoEngage takes a considerable amount of time to load data when analyzing user paths, funnels, behavior, or any other analysis that involves custom events and attributes.
What recommendations would you give to someone considering this product?
If you're looking to improve your marketing results, you might want to check out MoEngage. It's a powerful platform that can help businesses of all sizes engage with their customers in a better way. But before you make a decision, it's important to consider your needs and budget. Don't worry, I'm here to help you out!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Nikita S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
Easy to use and your everyday marketing companion
Likeliness to Recommend
What differentiates MoEngage from other similar products?
It has better analytics features than others
What is your favorite aspect of this product?
I like the Content API feature the most
What do you dislike most about this product?
The pricing is high
What recommendations would you give to someone considering this product?
It is a must use and try for growth guys
Pros
- Continually Improving Product
- Enables Productivity
- Respectful
- Helps Innovate
Cons
- Less Generous
Please tell us why you think this review should be flagged.
Anirban S.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Dec 2023
Great tool for segmentation and communication
Likeliness to Recommend
What differentiates MoEngage from other similar products?
The Sesgmentation of MoEngage is far better than other similar products in the Industry. Moreover features like Global Control Group, Reachability across all channels (Email, WhatsApp, Push and SMS), custom events with multiple attributes are missing in most competitor products and that is why MoEngage is far better than the other products.
What is your favorite aspect of this product?
I love the Live Segmentation and Reachability features of MoEngage the most. Push Reachability and Email Reachability stats while creating a custom segment allows me to plan well in advance which modes of communication to use for targeting that particular custom segment. Also, the custom-event based triggering of flows, along with delay option and personalisation within individual campaigns, helps to create the perfect customer experience.
What do you dislike most about this product?
The bug of users not entering the event-triggered flows, when specific filters are put in, continues to be a major blocker for us with the MoEngage tool. Although their Solutions Engineering team has suggested alternative solutions, some edge-cases and specific use-cases are not solved with those solutions. In fact, only when they release the Live Segmentation feature for flows, the problem will be solved and hence it sometimes becomes disgusting when critical flows suffer from this problem of users not entering the flow.
What recommendations would you give to someone considering this product?
I would suggest to wait for the release of the Live Segmentation feature on flows before entering into a contract. Moreover, although the MoEngage team claims to have native integration with multiple communication partners or vendors, when it comes to actual integration, it often takes more than 2 weeks due to multiple technology blockers.
Pros
- Enables Productivity
- Fair
- Acts with Integrity
- Friendly Negotiation
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