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MoEngage Inc

MoEngage

Composite Score

8.0 /10

CX Score

8.3 /10

31 Reviews Write a Review

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What is MoEngage?

MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.

Company Details

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Awards & Recognition

MoEngage won the following awards in the Product Analytics category

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2026 Data Quadrant Champion

Latest Award, 2026

8 Top Rated Capabilities

9 Top Rated Features

Latest Award, 2026

2025 Emotional Footprint Champion

2025

Product Impact

2025

2025 Data Quadrant Champion

2025

8 Top Rated Capabilities

10 Top Rated Features

2025

Service Experience
Product Impact

2024

8 Top Rated Capabilities

6 Top Rated Features

2024

MoEngage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MoEngage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

100 Plan to Renew

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MoEngage?

6% Negative

2% Neutral

92% Positive

Pros

Reliable
Helps Innovate
Caring
Unique Features

Cons

Less Generous

Feature Ratings

Average 86

Marketing Analytics

Audience Segmentation

Data Analysis and Survey Function

Data Integrity

Analytics and Reporting

API Framework

Conversion Analysis

Mobile Functionality

Device and Browser Analytics

Data Management

Data Warehousing

Vendor Capability Ratings

Average 84

Business Value Created

Product Strategy and Rate of Improvement

Vendor Support

Ease of IT Administration

Ease of Customization

Quality of Features

Breadth of Features

Availability and Quality of Training

Usability and Intuitiveness

Ease of Implementation

Ease of Data Integration

Also Featured in...

Marketing Automation - B2C

Score 6.8

View MoEngage in this category (opens in a new tab)

MoEngage Reviews

David V.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Sep 2025

Product analytics and intelligence

Likeliness to Recommend

9 /10

What differentiates MoEngage from other similar products?

High-level personalization, optimization of product for promised growth, real-time segment evaluation, and private dashboards.

What is your favorite aspect of this product?

With the help of MoEngage, we have been able to improve engagement, conversion rates, and optimize the product for good, as it has helped us to understand customer behavior, along with customer journey mapping, churn prediction, and tools to personalize user experiences.

What do you dislike most about this product?

I haven't found anything to say negatively about.

What recommendations would you give to someone considering this product?

Must give it a try for better engagement, conversion rates, and product optimization.

Pros

Performance Enhancing
Unique Features
Efficient Service
Effective Service

Jatin J.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2024

Fantastic product!

Likeliness to Recommend

9 /10

What differentiates MoEngage from other similar products?

It sets apart with its seamless customer engagement platform, offering personalized, data-driven interactions across multiple channels.

What is your favorite aspect of this product?

I like how it integrates personalized messaging with real-time analytics to drive meaningful customer interactions.

What do you dislike most about this product?

nothing as such

What recommendations would you give to someone considering this product?

I would suggest focusing on leveraging its automation features to deliver personalized experiences and boost customer engagement.

Pros

Reliable
Trustworthy
Efficient Service
Inspires Innovation

Nikita S.

Role: Sales Marketing
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2024

Easy to use but expensive than others

Likeliness to Recommend

8 /10

What differentiates MoEngage from other similar products?

It has features like advanced analytics and optimised user flows

What is your favorite aspect of this product?

RFM Segmentation and Auto Optimise User Flows

What do you dislike most about this product?

The pricing and integration is difficult as compared to others

What recommendations would you give to someone considering this product?

Try CleverTap and WebEngage first as they might be cheaper options

Pros

Reliable
Enables Productivity
Inspires Innovation
Saves Time

Cons

Vendor Friendly Policies
Less Efficient Service
Less Effective Service

MoEngage

What is MoEngage?

Company Details

Need Assistance?

Awards & Recognition

2026 Data Quadrant Champion

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

MoEngage Ratings

85 Likeliness to Recommend

1 Since last award

100 Plan to Renew

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love MoEngage?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Mobile Functionality Can be used on mobile devices​.

Device and Browser Analytics Capture and summarize device and browser information.

Data Management Includes data sharing, data storage, records management, and data security.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Also Featured in...

Marketing Automation - B2C

MoEngage Reviews

David V.

Product analytics and intelligence

Likeliness to Recommend

Pros

Jatin J.

Fantastic product!

Likeliness to Recommend

Pros

Nikita S.

Easy to use but expensive than others

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Marketing Analytics

Audience Segmentation

Data Analysis and Survey Function

Data Integrity

Analytics and Reporting

API Framework

Conversion Analysis

Mobile Functionality

Device and Browser Analytics

Data Management

Data Warehousing

Vendor Capability Ratings

Business Value Created

Product Strategy and Rate of Improvement

Vendor Support

Ease of IT Administration

Ease of Customization

Quality of Features

Breadth of Features

Availability and Quality of Training

Usability and Intuitiveness

Ease of Implementation

Ease of Data Integration