What is Matomo?
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries. Matomo values privacy protection, 100% data ownership and no data sampling. Designed to give you the most conclusive insights with a complete range of features such as heat-maps, sessions recordings, goals, form analytics, ecommerce and funnels matomo provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.
Company Details
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Get AssistanceMatomo Ratings
Real user data aggregated to summarize the product performance and customer experience.
89 Likeliness to Recommend
100 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Matomo?
Pros
- Reliable
- Trustworthy
- Effective Service
- Client Friendly Policies
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Data Visualization
Audience Demographics
API Framework
Customer Journey Modelling
Audience Segmentation
Device and Browser Analytics
Customer Value Analysis
Conversion Analysis
Paid Search Integration
Social Media Analytics
Search Engine Optimization
Vendor Capability Ratings
Ease of Implementation
Ease of IT Administration
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Data Integration
Vendor Support
Availability and Quality of Training
Quality of Features
Usability and Intuitiveness
Ease of Customization
Matomo Reviews
Arzu F.
- Role: Sales Marketing
- Industry: Shipping
- Involvement: Vendor Management and Renewal
Submitted Jul 2021
Useful settings and cheap price
Likeliness to Recommend
What differentiates Matomo from other similar products?
Google Analytics. Switched because unlike Google Analytics in Matomo you own all the data that is collected from your webpage and it's not shared with any third party.
What is your favorite aspect of this product?
Matomo is open source and self-hosted. It's easy to install and manage this program. It has nearly any advanced feature that you would need from an analytics platform. The best part is that you're in control of your data and privacy.
What do you dislike most about this product?
We face some problems with the geolocation plugin from time to time but that's about it.
What recommendations would you give to someone considering this product?
Matomo helps us monitor the user traffic of our website and allows us to understand their navigation pattern. This in turn results in us being able to come up with new ways to draw their attention. I recommend Matomo to anyone who values their privacy and is willing to pay a bit extra for it.
Pros
- Effective Service
- Client Friendly Policies
- Includes Product Enhancements
- Reliable
Cons
- Less Efficient Service
- Slower Product Innovation
- Less Transparent
Hunner M.
- Role: Finance
- Industry: Consulting
- Involvement: End User of Application
Submitted May 2021
The Perfect Web Analytics Tool
Likeliness to Recommend
What differentiates Matomo from other similar products?
What makes this web Analytics tool special is that it is downloadable and open source free tool. It makes it easy to understand web digital Analytics more so visitors in real time, clicks, ads and much more.
What is your favorite aspect of this product?
I like that its free Setting up the product is easy. Despite being free, it offers many digital Analytics features hence very capable
What do you dislike most about this product?
Never had issues with this product. It works better than expected.
What recommendations would you give to someone considering this product?
Since the tool works magic when it comes to digital Analytics, I recommend it.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
Hannah W.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2021
Cost-Friendly Analytical Application
Likeliness to Recommend
What differentiates Matomo from other similar products?
Matomo Web Analytics price (installation fee) is quite attainable, unlike many digital evaluation programs. Further, Matomo Web Analytics monitors digital movements, from the existing clients, and the prospects. Lastly, Matomo Web Analytics profiles clients behaviors.
What is your favorite aspect of this product?
Matomo Web Analytics considers the huge clout in the social media sites, hence, facilitating the analytics operations. Also, Matomo Web Analytics has security measures, for information and the personalized data from clients.
What do you dislike most about this product?
Matomo Web Analytics has shown competence in every action, and the help that the program issues makes a company has a good reputation, and no hate so far with Matomo Web Analytics.
What recommendations would you give to someone considering this product?
Matomo Web Analytics is a tool to make a covenant with, where analytics that evaluates the preferences and trends of customers are in it. Therefore, Matomo Web Analytics is the right ICT analytical solution.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
