What is Matomo?
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries. Matomo values privacy protection, 100% data ownership and no data sampling. Designed to give you the most conclusive insights with a complete range of features such as heat-maps, sessions recordings, goals, form analytics, ecommerce and funnels matomo provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.
Company Details
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Get AssistanceMatomo Ratings
Real user data aggregated to summarize the product performance and customer experience.
88 Likeliness to Recommend
100 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Matomo?
Pros
- Reliable
- Trustworthy
- Effective Service
- Client Friendly Policies
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Data Visualization
Audience Demographics
Device and Browser Analytics
Audience Segmentation
Customer Journey Modelling
API Framework
Social Media Analytics
Customer Value Analysis
Paid Search Integration
Conversion Analysis
Search Engine Optimization
Vendor Capability Ratings
Ease of Implementation
Ease of IT Administration
Business Value Created
Ease of Data Integration
Breadth of Features
Product Strategy and Rate of Improvement
Vendor Support
Quality of Features
Availability and Quality of Training
Usability and Intuitiveness
Ease of Customization
Matomo Reviews
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Development, Integration, and Administration
Submitted May 2024
Easy to use !
Likeliness to Recommend
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Role: Sales Marketing
- Industry: Communications
- Involvement: IT Leader or Manager
Submitted May 2024
Easy to use, easy to comply GDPR
Likeliness to Recommend
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Vincent C.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Apr 2024
Easy to use and privacy-friendly
Likeliness to Recommend
What differentiates Matomo from other similar products?
Matomo has two big avantages : it is privacy-friendly (visitors data isn't shared with anyone else) and it's very cost effective (only hosting) if we use the main features.
What is your favorite aspect of this product?
Matomo is GDPR compliant and very easy to implement.
What do you dislike most about this product?
The main issue I have with Matomo is that a lot of features need to pay a subscription and the prices are very high for a small company.
What recommendations would you give to someone considering this product?
If you are concerned by data privacy and the respect of your visitors / customers data, go for Matomo.
Pros
- Helps Innovate
- Continually Improving Product
- Caring
- Respectful
Cons
- Charges for Enhancements