What is Mailchimp?
Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Trustworthy
- Respectful
- Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Marketing Automation
Marketing Analytics
Customer Journey Modelling
Mobile Marketing Management
Recommended Best Action
Marketing Project Management
Marketing Asset Management
Social Media Marketing Management
Opportunity Pipeline Tracking
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Usability and Intuitiveness
Quality of Features
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Erin H.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jun 2021
Mailchimp Preferred User
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Before Mailchimp, I used a couple other industry leading mass email programs and they were frustrating to get through to the end result. They may have improved over time but I'd rather not switch to find out.
What is your favorite aspect of this product?
I worked with Mailchimp under two organizations. I can clearly and cleanly function between the Mailchimp platforms that have been set up for each organization. I never get the two confused.
What do you dislike most about this product?
Audiences get a little tricky to work with when you have the obvious subscribed vs unsubscribed, cleaned, archived. Anything but archived counts against your billing limits and housekeeping is needed to keep the numbers down.
What recommendations would you give to someone considering this product?
Organize your audiences before you import them into Mailchimp and create clear divides on who will live where. Tags are your friends when creating segments. House clean often with clearing out contacts that you don't need.
Pros
- Performance Enhancing
- Enables Productivity
- Reliable
- Trustworthy
Sara B.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2021
Achieve goals with an all-in-one platform.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp is a very consistent software to manage large amounts of advertising campaigns, its system is capable of supporting many campaigns simultaneously. One of the differences that I have noticed between MailChimp and similar platforms is that MailChimp offers me a much more complete service, it allows me to automate the campaign delivery system and at the same time it allows me to generate advertising, manage all the marketing of my business area. and makes sure that all my advertising is shown to really interested people. MailChimp allows me to manage all the marketing of my company, not only allows me to create campaigns.
What is your favorite aspect of this product?
One of the things that I like the most about MailChimp is that it allows me to know exactly the traffic and the number of clients that I have obtained through the various means. MailChimp gives me details in statistical form, where I can know how many clients and how much traffic my campaigns sent on social networks and also via email have generated. This is an incredible function, because I can know how much of the public accesses my social networks and my campaigns, in addition, with MailChimp I can also know which client has opened the campaign email that we have sent.
What do you dislike most about this product?
One of the main problems in MailChimp is that its price can be very high for some companies, MailChimp is not made for everyone, it is expensive software and this causes the ROI to take longer to be noticeable. I did not like the prices that MailChimp has, I consider that it has very good benefits regarding Marketing automation but its prices should be more accessible, or they should give us a discount for buying Email Marketing and the All-in-One system. We hope to obtain better prices in the future with MailChimp.
What recommendations would you give to someone considering this product?
The main reason why I would recommend MailChimp to a colleague or a company is because it is a very different software from the others, many other similar platforms only offer the Email Marketing system, and cause the company to only focus on sending campaigns through email, however, MailChimp helps the user to further expand their Marketing, allows advertising to reach the right places, to customers interested in the products on offer, it also allows campaigns to be constantly monitored. It is an all-in-one system, which would undoubtedly help all companies to achieve their objectives.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing