What is Mailchimp?
Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Trustworthy
- Respectful
- Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Marketing Automation
Marketing Analytics
Multivariant Testing
Customer Journey Modelling
Mobile Marketing Management
Marketing Project Management
Marketing Master Data Management
SMS Marketing
Marketing Asset Management
Social Media Marketing Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Usability and Intuitiveness
Quality of Features
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Raghu M.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Email marketing easy with Mailchimp
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Has the campaign manager feature which allows me to know which campaign got more clicks and more email opens compared to other campaigns.
What is your favorite aspect of this product?
I like the custom coded and pre-inbuilt email templates that are easy to use with a drag and drop campaign builder making email designing more user friend even when you do not have enough skills to use the solution
What do you dislike most about this product?
The tool is not scalable enough since pricing is based on the number of emails you have, the larger the contact list, the more expensive the tool becomes and I wish they should charge usage per month to favor even smaller businesses
What recommendations would you give to someone considering this product?
Yes, I would recommend mail chimp because it is easy and a professional email marketing tool
Pros
- Performance Enhancing
- Efficient Service
- Caring
- Fair
Soumaya M.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Some features do not work well
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It has got a lot of templates that one can use to create a good looking email marketing campaigns and supports a lot of integrations compared to other email marketing tools on the market
What is your favorite aspect of this product?
I like the schedule rule for email where you can schedule an email campaign to be sent at a desired time hence saving a lot of time and resources, the new integrated AI makes campaigns suggestions and keywords so easy at no extra cost
What do you dislike most about this product?
The pricing of the software becomes too expensive when your contact list grows since they would price depending on the size of the contact list you have, also some components like HTML codes, and custom code you embed in the email campaign footer do not appear working in the email and yet it would work in the preview of Mailchimp
What recommendations would you give to someone considering this product?
Basically I would recommend the tool
Pros
- Helps Innovate
- Efficient Service
- Respectful
- Altruistic
Fathima N.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2024
Easy to set up and deploy
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp has a lot of customizable templates for each industry which makes it easy for any person dealing with email marketing at any level of expertise to work with the tool using the customizable templates
What is your favorite aspect of this product?
I like the software pricing, it does not cost a lot of money and yet it delivers good services, the inbuilt inbox feature is awesome enough since you can opt in to receive responses from customers who responds to email marketing
What do you dislike most about this product?
Some industries like the financial industry often get suspended and contacting customer support team is much hidden as it is hard to find the live chat module on the tool
What recommendations would you give to someone considering this product?
I would recommend the tool because it is affordable for every business size to use the solution and does not require a lot of experience
Pros
- Performance Enhancing
- Continually Improving Product
- Reliable
- Enables Productivity