Klaviyo
8.8 / 10

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

Company Details


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Awards & Recognition

Klaviyo won the following awards in the Email Marketing category

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Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

87 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

1% Negative
4% Neutral
95% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 86

Campaign Management

91

Email Delivery

90

Auto-Responders

88

Mobile Optimized

87

Segmentation

87

A/B Testing

85

SPAM Compliance

85

Contact Database

84

Email Templates

84

Content Authoring

83

Basic Reporting and Analytics

83

Vendor Capability Ratings

Average 83

Ease of Data Integration

95

Breadth of Features

94

Business Value Created

94

Ease of Customization

94

Usability and Intuitiveness

94

Availability and Quality of Training

93

Ease of Implementation

93

Product Strategy and Rate of Improvement

92

Ease of IT Administration

91

Quality of Features

90

Vendor Support

90

Klaviyo Reviews

Jennifer L.

  • Role: Information Technology
  • Industry: Not for Profit
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2024

Fantastic product

Likeliness to Recommend

10 / 10

What differentiates Klaviyo from other similar products?

Klaviyo is better value for money

What is your favorite aspect of this product?

User journeys- no code builder

What do you dislike most about this product?

Can’t send transactional emails but we have a workaround for this

What recommendations would you give to someone considering this product?

Great for email marketing

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Agnieszka K.

  • Role: Consultant
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Great email marketing tool for eCommerce

Likeliness to Recommend

10 / 10

What differentiates Klaviyo from other similar products?

Klaviyo is a great tool for email marketing and SMS marketing for eCommerce brands. It has a seamless integration with Shopify and Woocommerce allowing you set up automations with dynamic content and promote products based on their availability

What is your favorite aspect of this product?

ease of integration with Shopfy and WooCommerce

What do you dislike most about this product?

They have a li mited option of email template designs and limitations with custom design.

What recommendations would you give to someone considering this product?

Use the platform to its full potential, especially their segmentation functionality

Pros

  • Continually Improving Product
  • Efficient Service
  • Saves Time
  • Respectful

Shiva R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

Efficient tool with multiple features

Likeliness to Recommend

8 / 10

What differentiates Klaviyo from other similar products?

Klaviyo has multi channel features like Emails, SMS at an affordable price with best Spam compliance

What is your favorite aspect of this product?

It's built in campaign canvases and automations makes it a stand out tool with Spam compliance ensures a higher delivery rate

What do you dislike most about this product?

Nothing much as of now

What recommendations would you give to someone considering this product?

Small Businesses or Startups who are in need of an automation tool with an affordable cost can leverage it

Pros

  • Saves Time
  • Continually Improving Product
  • Trustworthy
  • Unique Features

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