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Klaviyo Logo
Klaviyo

Klaviyo

Composite Score
8.4 /10
CX Score
8.7 /10
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In Partnership With SelectHub

Claim Software
Klaviyo
8.4 /10

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

Company Details

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Awards & Recognition

Klaviyo won the following awards in the Email Marketing category

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Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

95 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Enables Productivity
  • Altruistic

Feature Ratings

Average 85

Campaign Management

88

Email Delivery

87

Segmentation

86

Auto-Responders

86

SPAM Compliance

85

Mobile Optimized

85

Basic Reporting and Analytics

85

Contact Database

84

A/B Testing

83

Content Authoring

83

Email Templates

82

Vendor Capability Ratings

Average 83

Quality of Features

87

Ease of Customization

86

Business Value Created

85

Ease of Implementation

84

Breadth of Features

83

Ease of Data Integration

83

Availability and Quality of Training

82

Product Strategy and Rate of Improvement

82

Ease of IT Administration

81

Usability and Intuitiveness

80

Vendor Support

78

Klaviyo Reviews

Hassan S.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Best platform for Email Marketing

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

A platform that helps you with all walk of your social media marketing and management of sales as well as other relate departments. It comes with all of basic needs and requirements of marketing as well as with ultra-modern and advanced techniques.

What is your favorite aspect of this product?

With klaviyo, you can manage your emailing management to social media campaign management to customers’ engagement and editable templates to perfectly synchronized integrations with other platforms as well is such a huge benefit. If you think you are missing out on something you will not with this one on board.

What do you dislike most about this product?

There are a few times when it gets stuck and gives error. There are apparently no valid reason why this happens and how it gets resolved. But, the thing is it doesn’t happen very often so it doesn’t bother us a lot.

What recommendations would you give to someone considering this product?

This is highly recommended to people who are looking for a solution for their company that is efficient, not too costly and will be great in performance overall. We are in such a relief since the day we started using it and the performance is something that actually shows its positive affect on company’s performance overall.

Pros

  • Reliable
  • Trustworthy
  • Effective Service
  • Respectful

Mira B.

  • Role: C-Level
  • Industry: Food and Beverage
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2022

Software is glitchy and there is little support.

Likeliness to Recommend

6 /10

What differentiates Klaviyo from other similar products?

Klaviyo is a step up from other popular email service providers in terms of segmentation capabilities. However it only scratches the surface of what is actually needed to use a sophisticated segmentation tool.

What is your favorite aspect of this product?

Fairly easy to execute and interpret results of split tests.

What do you dislike most about this product?

Glitches that excluded paying customers from receiving emails.

What recommendations would you give to someone considering this product?

We experienced some major glitches with the software that were entirely due to faulty programming, followed by indifference and lack of support from their IT team. This is very costly, and frustrating.

Cons

  • Inhibits Innovation
  • Slower Product Innovation
  • Less Efficient Service

Charlotte Russell D.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Klaviyo helps with shooting emails like a pro

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Klaviyo is one of the greatest platforms that helps you with all kind of email, text messages and notification marketing across all your marketing platforms. Our company is an established company for years now and no matter how advanced everything gets, we still believe in marketing and communication with our customers as well as business partners through emails, and for broad marketing of campaigns we use messages and push notifications.

What is your favorite aspect of this product?

Klaviyo is our business’ communication bridge since many years. It’s good and reliable. The security is uptight. There are lots of templates which are easily customizable and we can get all these good and advanced features to facilitate our needs in such a low budget. Klaviyo helps in creating creative emails alongside messages and the cost is very cheap.

What do you dislike most about this product?

Kalviyo is best known for email marketing and we all loved that it has lots of options to choose from and it really helped us in creating some really unique content ideas but there is lots and lots of room for improvement here. If the templates and their customization can be more user-friendly it will get the job done in less time.

What recommendations would you give to someone considering this product?

Klaviyo is a great platform if you are looking for help in email marketing and relative field. You can create content here as per your liking, it does support more than 5 languages and you can have all good and advanced features like in a few bucks, so don’t hesitate and give it a try.

Pros

  • Saves Time
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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