What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

HubSpot Marketing Hub won the following awards in the A/B Testing category

Filter By

HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

100 Plan to Renew

78 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
5% Neutral
93% Positive

Pros

  • Effective Service
  • Respectful
  • Trustworthy
  • Fair

Feature Ratings

Average 82

Audience Segmentation

84

Personalization/Audience Targeting

84

Analytics and Reporting

83

Split Testing

82

Integrations

82

No-Code/Low-Code Test Building

82

Goal Tracking and Conversion Definition

82

Feature Flagging

81

Traffic Allocation Control

81

Multivariate Testing

79

Heatmaps/Clickmaps

78

Vendor Capability Ratings

Average 81

Quality of Features

84

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

84

Ease of Implementation

83

Usability and Intuitiveness

82

Business Value Created

81

Breadth of Features

81

Ease of IT Administration

80

Vendor Support

80

Ease of Customization

79

Ease of Data Integration

79

HubSpot Marketing Hub Reviews

Dennis J.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Free version is amazing already!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The free version for everything is just so great! You can literally grow with the software as you go!

What is your favorite aspect of this product?

The favorite aspect is that you can start for free.

What do you dislike most about this product?

The costs go way up when you actually grow a lot, but then there will also be more money coming in so it will become affordable.

What recommendations would you give to someone considering this product?

Start out with the free version and do a few of their courses, they are really helpful.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Apr 2024

Incredible Product

Likeliness to Recommend

9 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Arulmurugan K.

  • Role: Sales Marketing
  • Industry: Energy
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2026

A clean and feature-packed CRM for marketing

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Their solid infrastructure modules, along with their marketing automation feature, make a game-changer among the other competitors. Their workflow automation with segmented contacts and companies is very effective and helpful in doing account-based marketing.

What is your favorite aspect of this product?

Their marketing automation and deal pipeline optimisation are my favourite aspects of this platform. Their account-based marketing feature is also very effective, which is one of my favourite aspects of this product.

What do you dislike most about this product?

There's nothing much I would hate about this product, just adding that leadscore capability will be good.

What recommendations would you give to someone considering this product?

For startup teams that want a CRM marketing-centric platform, this platform will be very intuitive, and can definitely go head.

Pros

  • Trustworthy
  • Continually Improving Product
  • Effective Service
  • Client Friendly Policies