What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the A/B Testing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

100 Plan to Renew

79 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
6% Neutral
92% Positive

Pros

  • Effective Service
  • Respectful
  • Transparent
  • Trustworthy

Feature Ratings

Average 82

Audience Segmentation

84

Personalization/Audience Targeting

84

Analytics and Reporting

82

Split Testing

82

Feature Flagging

82

Integrations

82

Goal Tracking and Conversion Definition

81

No-Code/Low-Code Test Building

79

Multivariate Testing

79

Server Side Testing

78

Split URL Testing

75

Vendor Capability Ratings

Average 82

Quality of Features

84

Availability and Quality of Training

84

Ease of Implementation

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Breadth of Features

82

Business Value Created

82

Ease of IT Administration

81

Vendor Support

81

Ease of Customization

80

Ease of Data Integration

79

HubSpot Marketing Hub Reviews

Aryaman S.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

Awesome marketing hub for small businessess!

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Low cost and really good for small businesses

What is your favorite aspect of this product?

Ease of use and level of detail

What do you dislike most about this product?

Integration with other softwares only through this store

What recommendations would you give to someone considering this product?

If you’re a small business and low on budget, go for this!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Ved Prakash J.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2024

Nice tool but could do better

Likeliness to Recommend

6 /10

What differentiates HubSpot Marketing Hub from other similar products?

Easy to use features and its keeping things simple style

What is your favorite aspect of this product?

Email Marketing

What do you dislike most about this product?

Availability of features

What recommendations would you give to someone considering this product?

Have a demo first and ask for various integrations that would get along with the product

Pros

  • Trustworthy
  • Saves Time
  • Respectful
  • Client Friendly Policies

Arpita N.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Apr 2024

HubSpot is a versatile marketing platform.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub sets itself apart with its seamless CRM integration, user-friendly interface, and emphasis on inbound marketing methodology, making it a top choice for businesses seeking comprehensive and effective marketing solutions.

What is your favorite aspect of this product?

My favorite aspect of HubSpot Marketing Hub is its user-friendly interface and comprehensive educational resources, which empower businesses to create and execute successful marketing strategies with ease.

What do you dislike most about this product?

One potential drawback of HubSpot Marketing Hub is that its pricing can be relatively high for small businesses or startups, especially if they don't need all of the features included in the platform.

What recommendations would you give to someone considering this product?

The advantage of HubSpot's extensive educational resources and support options can help maximize the benefits of the platform.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing