What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
100 Plan to Renew
79 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Effective Service
- Respectful
- Trustworthy
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Personalization/Audience Targeting
Analytics and Reporting
Goal Tracking and Conversion Definition
Integrations
Split Testing
Feature Flagging
Multivariate Testing
No-Code/Low-Code Test Building
Traffic Allocation Control
Server Side Testing
Vendor Capability Ratings
Quality of Features
Availability and Quality of Training
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Business Value Created
Breadth of Features
Ease of IT Administration
Vendor Support
Ease of Customization
Ease of Data Integration
Also Featured in...
Marketing Platforms - Enterprise
Score 9.0
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Website Analytics
Score 8.9
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Social Media Monitoring & Listening
Score 8.9
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Email Marketing
Score 8.9
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HubSpot Marketing Hub Reviews
Nick M.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2026
Great tool for SMB and useable for some Enterprise
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Its much easier to use from a client-side user perspective and has better navigation.
What is your favorite aspect of this product?
ease of use
What do you dislike most about this product?
not dynamic enough for enterprise.
What recommendations would you give to someone considering this product?
Try to obtain a free trial
Pros
- Enables Productivity
- Efficient Service
- Respectful
- Client Friendly Policies
Please tell us why you think this review should be flagged.
Pradhuman S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2025
HubSpot makes marketing feel effortless
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot stands out for building relations stronger as HubSpot is not just about getting more customers. It helps you really understand people and build better relationships using simple, clear insights.
What is your favorite aspect of this product?
I like that it shows me what’s working right away, so I can quickly fix or improve things without any guesswork.
What do you dislike most about this product?
Sometimes, It is slow while handling a large amount of data.
What recommendations would you give to someone considering this product?
I advise you to pick the plan that suits where your business is right now so you can always move to a bigger one when you grow.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Ashish G.
- Role: C-Level
- Industry: Education
- Involvement: Vendor Selection and Purchasing
Submitted Oct 2025
HubSpot: A Powerful All-in-One Solution
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
What really sets HubSpot Marketing Hub apart is how seamlessly it connects everything — your emails, social posts, landing pages, and CRM — in one easy-to-use platform. It’s built around the idea of inbound marketing, helping you attract and nurture leads naturally, not just chase them. Plus, its clean interface, built-in training, and powerful automation make it perfect for teams that want to grow smarter without juggling multiple tools.
What is your favorite aspect of this product?
My favorite aspect of HubSpot Marketing Hub is how effortlessly it brings everything together — from capturing leads to nurturing them through personalized automation, all synced perfectly with the CRM. It saves so much time and gives a clear picture of every customer journey, making marketing feel smarter and more human at the same time.
What do you dislike most about this product?
What I dislike most about HubSpot Marketing Hub is that some of its best automation and reporting features are locked behind higher-tier plans, which can be pricey for smaller teams. It’s incredibly powerful, but the cost can grow quickly as your business scales.
What recommendations would you give to someone considering this product?
If you’re considering HubSpot Marketing Hub, start by clearly defining your goals and the features you’ll actually use — it’s easy to get excited and overpay for tools you don’t need right away. Begin with the lower-tier plan, master its automation and CRM integration, and scale up as your marketing grows. Take advantage of HubSpot Academy — it’s free, practical, and will help you get the most out of the platform. Most importantly, connect your sales and marketing teams early so HubSpot becomes the single source of truth for all your customer interactions.
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Fair
Please tell us why you think this review should be flagged.
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