What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
100 Plan to Renew
79 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Effective Service
- Respectful
- Transparent
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Personalization/Audience Targeting
Analytics and Reporting
Split Testing
Feature Flagging
Integrations
Goal Tracking and Conversion Definition
No-Code/Low-Code Test Building
Multivariate Testing
Server Side Testing
Split URL Testing
Vendor Capability Ratings
Quality of Features
Availability and Quality of Training
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Breadth of Features
Business Value Created
Ease of IT Administration
Vendor Support
Ease of Customization
Ease of Data Integration
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Website Analytics
Score 8.9
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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HubSpot Marketing Hub Reviews
Lauren S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2023
Offers bare minimum for social media management
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
My experience with HubSpot Marketing Hub has been underwhelming. The integration with other tools and systems is not as seamless as advertised. I constantly have to renew social integrations, sometimes things don't publish, and metrics are not accurately reported. I get different numbers in the native social platforms than what appears in HS.
What is your favorite aspect of this product?
I like that it helps me automate social posting across multiple platforms at one time, but that's about it. The only reason I use it instead of other social tools is because we also use Hubspot for marketing operations and sales CRM.
What do you dislike most about this product?
My experience with HubSpot Marketing Hub's social media management features has been disappointing, particularly due to issues with inaccurate reporting and limited functionality. Reporting on social media campaigns has been consistently inaccurate. Metrics such as engagement rates, follower growth, and post reach have shown discrepancies when compared to the analytics provided directly by social media platforms. This inconsistency has made it challenging to accurately assess the performance of our social media strategies and make informed decisions. That's just the beginning but I'm out of characters.
What recommendations would you give to someone considering this product?
Start by evaluating the platform's fit for your business size and specific marketing requirements. Pay close attention to pricing to ensure it meets your budget because it can get expensive fast. Given the potential complexity, assess the learning curve and your team's readiness to adopt new technology. There are a lot of bells and whistles depending on your needs. Importantly, test the social media management tools and analytics for accuracy and effectiveness, especially if social media is a key part of your strategy.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
Cons
- Inhibits Innovation
- Slower Product Innovation
- Commodity Features
Please tell us why you think this review should be flagged.
Abhijit P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2023
An All-in-one Marketing Suite for Small Businesses
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot comes with an Integrated CRM and CMS and provides Powerful marketing and sales automation. The system is highly scalable. It is a truly all-in-one solution
What is your favorite aspect of this product?
It is a truly all-in-one solution - It has helped me streamline a lot of repetitive tasks - Helped me Lead Scoring and run Nurture campaigns - Email Automation is easy to use - Pipeline management becomes super easy - in-built integrations are super helpful
What do you dislike most about this product?
- HubSpot gets expensive quickly- If you do not clear your contact databases regularly - Not very effective when you don’t use it as an all-in-one tool
What recommendations would you give to someone considering this product?
- Once you move completely inside Hubspot ecosystem, you will start deriving the maximum value - Especially the Marketing Hub and the Sales Hub should be used together
Pros
- Continually Improving Product
- Trustworthy
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
Eduardo B.
- Role: Operations
- Industry: Healthcare
- Involvement: End User of Application
Submitted Sep 2023
Intuitive and inspiring
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot is an intuitive CRM, and it is also very reliable, the workflows perform just as you would expect, unlike other CRMs
What is your favorite aspect of this product?
Workflows and reporting. And how fast it improves and implements new features.
What do you dislike most about this product?
Somehow it was very slow to run in my laptop browser, but this might have been a personal problem
What recommendations would you give to someone considering this product?
I believe Hubspot is a great option for everybody, no matter what size of company you are.
Pros
- Continually Improving Product
- Efficient Service
- Caring
- Respectful
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