What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the A/B Testing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

100 Plan to Renew

79 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
6% Neutral
92% Positive

Pros

  • Effective Service
  • Respectful
  • Transparent
  • Trustworthy

Feature Ratings

Average 82

Audience Segmentation

84

Personalization/Audience Targeting

84

Analytics and Reporting

82

Split Testing

82

Feature Flagging

82

Integrations

82

Goal Tracking and Conversion Definition

81

No-Code/Low-Code Test Building

79

Multivariate Testing

79

Server Side Testing

78

Split URL Testing

75

Vendor Capability Ratings

Average 82

Quality of Features

84

Availability and Quality of Training

84

Ease of Implementation

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Breadth of Features

82

Business Value Created

82

Ease of IT Administration

81

Vendor Support

81

Ease of Customization

80

Ease of Data Integration

79

HubSpot Marketing Hub Reviews

Ayot A.

  • Role: Human Resources
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2024

Fantastic product

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is the most valuable when used as a tool for marketing in specific niches. This has effectively offered us the opportunity to develop targeted campaigns to our key accounts and record high level of response.

What is your favorite aspect of this product?

The email experience and email campaigns are without a doubt the best part of the HubSpot. As a Marketer, I love the ability to take advantage of the email signatures to create custom and targeted points of contact.

What recommendations would you give to someone considering this product?

Even though the tool can be quite daunting because of it's depth. It can help support us is so helpful. Definitly helpful to just send a quick note and get a response right away.

Pros

  • Trustworthy
  • Efficient Service
  • Client Friendly Policies
  • Transparent
  • Role: Sales Marketing
  • Industry: Communications
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Sep 2024

Easy to use! Best custome rservice

Likeliness to Recommend

10 /10

Pros

  • Performance Enhancing
  • Trustworthy
  • Saves Time
  • Respectful

Rahul y.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2024

Easy to use yet quite difficult.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Loved using it and was unhappy when we slashed expenditures.

What is your favorite aspect of this product?

From email advertising to social media, everything was functional.

What do you dislike most about this product?

The expense! Small organizations can't keep up.

What recommendations would you give to someone considering this product?

HubSpot because it lets my team collect and store all the data we need.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Efficient Service
  • Client Friendly Policies

Cons

  • Wastes Time